Entrepreneurial Marketing:
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English German |
| Published: |
Berlin
Uni-Edition
2019
|
| Series: | Praxis Wissen
Heft 01/2019 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 150 Seiten 21 cm x 14.8 cm |
| ISBN: | 9783947208180 |
Staff View
MARC
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| 653 | |a Corporate Venture Management | ||
| 653 | |a Disruptives Marketing | ||
| 653 | |a Growth Hacking | ||
| 653 | |a Guerilla Marketing | ||
| 653 | |a Scrum | ||
| 653 | |a Start-Up | ||
| 653 | |a Sustainable-oriented Entrepreneurship | ||
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Record in the Search Index
| _version_ | 1804180369658871808 |
|---|---|
| adam_text | INHALTSVERZEICHNIS
VORWORT
DER
HERAUSGEBER
DISRUPTIVES
MARKETING
-
NUTZUNG
DER
INNOVATIVEN
VERMARKTUNGSANSAETZE
VON
START-UPS
DURCH
GROSSUNTERNEHMEN
STEFAN
DETSCHER
&
MARTIN
HANDSCHUH
CORPORATE
VENTURE
MANAGEMENT
UND
ENTREPRENEURIAL
MARKETING
THORSTEN
KLIEWE,
CARINA
ALFERT
&
THOMAS
BAAKEN
GESCHAEFTSMODELLINNOVATIONEN
ETABLIERTER
UNTERNEHMEN
-
EINE
LITERATURBASIERTE
DARSTELLUNG
DER
HERAUSFORDERUNGEN
UND
ANSAETZE
AM
FALLBEISPIEL
DER
BMW
IMPACT
VENTURES
ELMAR
GUENTHER
&
GUNTHER
GREVEN
BUSINESS
MODEL
CANVAS
ZUR
KONZIPIERUNG
INNOVATIVER
STARTUPS
AM
BEISPIEL
DER
INTRASOL
GMBH
KAREEN
SCHLANGEN
&
SEBASTIAN
KUPFER
SERUM
-
DER
WEG
ZUM
AGILEN
PROJEKTMANAGEMENT
RALF
T.
KREUTZER
GUERILLA
MARKETING
-
UNORTHODOXES
MARKETING
VON
DAVID
IM
KAMPF
GEGEN
GOLIATH
GERD
NUFER
GROWTH
HACKING
ALS
WUNDERWAFFE
FUER
STARTUPS
-
HINTERGRUENDE,
PROZESSE,
BEISPIELE
UND
KRITIK
HEIKE
HOLZNER
&
ANNA
RIEDEL
PROFESSIONALISIERUNG
DES
MARKETINGMANAGEMENTS
FUER
WOSTOK
-
EINE
FALLSTUDIE
ZUR
GRUENDUNG
UND
MARKENEINFUEHRUNG
IN
DER
ERFRISCHUNGSGETRAENKEBRANCHE
ANNETTE
HOXTELL
&
JACQUELINE
MANZ
SUSTAINABLE-ORIENTED
ENTREPRENEURSHIP
-
SOZIAL
UND
OEKOLOGISCH
VERANTWORTLICHES
HANDELN
ALS
TEIL
DES
UNTERNEHMERISCHEN
SELBSTVERSTAENDNISSES
ANDREA
BOOKHAGEN
&
GRIT
SEYMOUR
CHALLENGES
IN
EARLY
STAGE
COMMUNICATION
FOR
STARTUPS
-
TWO
CASE
STUDIES
ANDREA
RUMLER,
LEO
SCHMIDT
&
ALEXANDER
ZUMDIECK
|
| any_adam_object | 1 |
| author2 | Rumler, Andrea ca. 20. Jh Stumpf, Marcus |
| author2_role | edt edt |
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| author_GND | (DE-588)170981088 (DE-588)143692550 |
| author_facet | Rumler, Andrea ca. 20. Jh Stumpf, Marcus |
| building | Verbundindex |
| bvnumber | BV046081212 |
| classification_rvk | QP 230 |
| ctrlnum | (OCoLC)1111892252 (DE-599)DNB1190464519 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-10T08:34:40Z |
| institution | BVB |
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| isbn | 9783947208180 |
| language | English German |
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| physical | 150 Seiten 21 cm x 14.8 cm |
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| publisher | Uni-Edition |
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| series | Praxis Wissen |
| series2 | Praxis Wissen |
| spelling | Rumler, Andrea ca. 20. Jh. (DE-588)170981088 edt Entrepreneurial Marketing Berlin Uni-Edition 2019 150 Seiten 21 cm x 14.8 cm txt rdacontent n rdamedia nc rdacarrier Praxis Wissen Heft 01/2019 Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmerverhalten (DE-588)4138990-6 gnd rswk-swf Corporate Entrepreneurship (DE-588)7730601-6 gnd rswk-swf Fachhochschul-/Hochschulausbildung Corporate Venture Management Disruptives Marketing Growth Hacking Guerilla Marketing Scrum Start-Up Sustainable-oriented Entrepreneurship Unternehmerverhalten (DE-588)4138990-6 s Marketing (DE-588)4037589-4 s DE-604 Unternehmensgründung (DE-588)4078599-3 s Corporate Entrepreneurship (DE-588)7730601-6 s Stumpf, Marcus (DE-588)143692550 edt Arbeitsgemeinschaft für Marketing Sonstige (DE-588)10009978-6 oth Uni-Edition GmbH (DE-588)1065711964 pbl Praxis Wissen Heft 01/2019 (DE-604)BV044041478 2019,1 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031462306&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Entrepreneurial Marketing Praxis Wissen Unternehmensgründung (DE-588)4078599-3 gnd Marketing (DE-588)4037589-4 gnd Unternehmerverhalten (DE-588)4138990-6 gnd Corporate Entrepreneurship (DE-588)7730601-6 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)4037589-4 (DE-588)4138990-6 (DE-588)7730601-6 |
| title | Entrepreneurial Marketing |
| title_auth | Entrepreneurial Marketing |
| title_exact_search | Entrepreneurial Marketing |
| title_full | Entrepreneurial Marketing |
| title_fullStr | Entrepreneurial Marketing |
| title_full_unstemmed | Entrepreneurial Marketing |
| title_short | Entrepreneurial Marketing |
| title_sort | entrepreneurial marketing |
| topic | Unternehmensgründung (DE-588)4078599-3 gnd Marketing (DE-588)4037589-4 gnd Unternehmerverhalten (DE-588)4138990-6 gnd Corporate Entrepreneurship (DE-588)7730601-6 gnd |
| topic_facet | Unternehmensgründung Marketing Unternehmerverhalten Corporate Entrepreneurship |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031462306&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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