The discourse of YouTube: multimodal text in a global context
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York
Routledge, Taylor & Francis Group
2019
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| Edition: | First issued in paperback |
| Series: | Routledge studies in multimodality
15 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 133 Seiten Illustrationen, Diagramme |
| ISBN: | 9780367366339 9781138182424 |
Staff View
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| 650 | 4 | |a Multimedia communications |x Technological innovations | |
| 650 | 4 | |a Mass media |x Technological innovations | |
| 650 | 4 | |a Discourse analysis |x Social aspects | |
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Record in the Search Index
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| adam_text | Contents List of Figures and Tables vi 1 Introduction 1 2 Multimodality 9 3 YouTube and New MediaDiscourse 23 4 Designing the YouTube WebSite 43 5 Designing YouTube Pages 59 6 Producing YouTube Texts 79 7 YouTube in a Global Context 94 8 Conclusion 111 Glossary References Index 115 121 131
The Discourse of YouTube The Discourse of YouTube explores the cutting edge of contemporary multi modal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually mediated social interac tion. The objective of the book is to show how multimodal discourse anal ysis tools can help us to understand the structures and processes involved in the production of YouTube texts. Phil Benson develops a framework for the analysis of multimodality in the structure of YouTube pages and of the multimodal interactions from which their content emerges. A second, and equally important, objective is to show how the globalization of YouTube is central to much of its discourse. The book identifies translingual practice as a key element in the global discourse of YouTube and discusses its roles in the negotiation of identities and intercultural learning in videos and com ments. Focusing on YouTube as a key example of new digital media, The Discourse of YouTube makes a substantial contribution to conversations about new ways of producing multimodal text in a digital world. Phil Benson is Professor of Applied Linguistics at Macquarie University, Sydney.
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| illustrated | Illustrated |
| indexdate | 2024-07-10T08:34:36Z |
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| isbn | 9780367366339 9781138182424 |
| language | English |
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| spelling | Benson, Phil 1955- Verfasser (DE-588)143882716 aut The discourse of YouTube multimodal text in a global context Phil Benson First issued in paperback London ; New York Routledge, Taylor & Francis Group 2019 133 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge studies in multimodality 15 Includes bibliographical references and index YouTube (Electronic resource) Gesellschaft Massenmedien Modality (Linguistics) Multimedia communications Technological innovations Mass media Technological innovations Discourse analysis Social aspects Internet videos Social aspects Online social networks YouTube (DE-588)7597411-3 gnd rswk-swf Diskursanalyse (DE-588)4194747-2 gnd rswk-swf Diskursanalyse (DE-588)4194747-2 s YouTube (DE-588)7597411-3 s DE-604 Routledge studies in multimodality 15 (DE-604)BV035752678 15 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031459773&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031459773&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Benson, Phil 1955- The discourse of YouTube multimodal text in a global context Routledge studies in multimodality YouTube (Electronic resource) Gesellschaft Massenmedien Modality (Linguistics) Multimedia communications Technological innovations Mass media Technological innovations Discourse analysis Social aspects Internet videos Social aspects Online social networks YouTube (DE-588)7597411-3 gnd Diskursanalyse (DE-588)4194747-2 gnd |
| subject_GND | (DE-588)7597411-3 (DE-588)4194747-2 |
| title | The discourse of YouTube multimodal text in a global context |
| title_auth | The discourse of YouTube multimodal text in a global context |
| title_exact_search | The discourse of YouTube multimodal text in a global context |
| title_full | The discourse of YouTube multimodal text in a global context Phil Benson |
| title_fullStr | The discourse of YouTube multimodal text in a global context Phil Benson |
| title_full_unstemmed | The discourse of YouTube multimodal text in a global context Phil Benson |
| title_short | The discourse of YouTube |
| title_sort | the discourse of youtube multimodal text in a global context |
| title_sub | multimodal text in a global context |
| topic | YouTube (Electronic resource) Gesellschaft Massenmedien Modality (Linguistics) Multimedia communications Technological innovations Mass media Technological innovations Discourse analysis Social aspects Internet videos Social aspects Online social networks YouTube (DE-588)7597411-3 gnd Diskursanalyse (DE-588)4194747-2 gnd |
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