Ethical Branding and Marketing: Cases and Lessons
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Milton
Routledge
2019
|
| Series: | Routledge Advances in Management and Business Studies
82 |
| Subjects: | |
| Online Access: | UER01 Volltext |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 online resource (213 pages) |
| ISBN: | 9780429809347 9780429442520 |
Staff View
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Record in the Search Index
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| dewey-ones | 174 - Occupational ethics |
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| dewey-tens | 170 - Ethics (Moral philosophy) |
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| id | DE-604.BV046077241 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:34:34Z |
| institution | BVB |
| isbn | 9780429809347 9780429442520 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031458403 |
| oclc_num | 1097665217 |
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| physical | 1 online resource (213 pages) |
| psigel | ZDB-30-PQE ZDB-7-TFC ZDB-7-TFC UER_Einzelkauf |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge Advances in Management and Business Studies |
| series2 | Routledge Advances in Management and Business Studies |
| spelling | Ethical Branding and Marketing Cases and Lessons Milton Routledge 2019 © 2019 1 online resource (213 pages) txt rdacontent c rdamedia cr rdacarrier Routledge Advances in Management and Business Studies 82 Description based on publisher supplied metadata and other sources Marketing-Moral and ethical aspects. Branding (Marketing)-Moral and ethical aspects Gringarten, Hagai Sonstige oth Fernández-Calienes, Raúl Sonstige (DE-588)1158033265 oth Erscheint auch als Druck-Ausgabe 978-1-138-33727-5 Routledge Advances in Management and Business Studies 82 (DE-604)BV043210063 82 https://www.taylorfrancis.com/books/e/9780429442520 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Ethical Branding and Marketing Cases and Lessons Routledge Advances in Management and Business Studies Marketing-Moral and ethical aspects. Branding (Marketing)-Moral and ethical aspects |
| title | Ethical Branding and Marketing Cases and Lessons |
| title_auth | Ethical Branding and Marketing Cases and Lessons |
| title_exact_search | Ethical Branding and Marketing Cases and Lessons |
| title_full | Ethical Branding and Marketing Cases and Lessons |
| title_fullStr | Ethical Branding and Marketing Cases and Lessons |
| title_full_unstemmed | Ethical Branding and Marketing Cases and Lessons |
| title_short | Ethical Branding and Marketing |
| title_sort | ethical branding and marketing cases and lessons |
| title_sub | Cases and Lessons |
| topic | Marketing-Moral and ethical aspects. Branding (Marketing)-Moral and ethical aspects |
| topic_facet | Marketing-Moral and ethical aspects. Branding (Marketing)-Moral and ethical aspects |
| url | https://www.taylorfrancis.com/books/e/9780429442520 |
| volume_link | (DE-604)BV043210063 |
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