Multi-Item Measures for Consumer Insight Research: Multi-Item Measures for Consumer Insight Research
This seventh volume in the series reviews 364 consumer-related measurement scales that were reported in top marketing journal articles published in 2010 and 2011. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Ft. Worth, TX
GCBII Productions, LLC
2015
|
| Ausgabe: | 2nd ed |
| Schriftenreihe: | Marketing Scales Handbooks Ser.
v.7 |
| Schlagworte: | |
| Zusammenfassung: | This seventh volume in the series reviews 364 consumer-related measurement scales that were reported in top marketing journal articles published in 2010 and 2011. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (425 pages) |
| ISBN: | 9780615846064 |
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| 650 | 4 | |a Marketing research -- Statistical methods -- Handbooks, manuals, etc | |
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| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV046074897 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:34:32Z |
| institution | BVB |
| isbn | 9780615846064 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031456060 |
| oclc_num | 923252223 |
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| physical | 1 online resource (425 pages) |
| psigel | ZDB-30-PQE |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | GCBII Productions, LLC |
| record_format | marc |
| series2 | Marketing Scales Handbooks Ser. |
| spelling | Bruner, Gordon C., II. Verfasser aut Multi-Item Measures for Consumer Insight Research Multi-Item Measures for Consumer Insight Research 2nd ed Ft. Worth, TX GCBII Productions, LLC 2015 © 2013 1 online resource (425 pages) txt rdacontent c rdamedia cr rdacarrier Marketing Scales Handbooks Ser. v.7 Description based on publisher supplied metadata and other sources This seventh volume in the series reviews 364 consumer-related measurement scales that were reported in top marketing journal articles published in 2010 and 2011. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality Marketing research -- Statistical methods -- Handbooks, manuals, etc Scaling (Social sciences) -- Handbooks, manuals, etc Erscheint auch als Druck-Ausgabe Bruner, Gordon C., II Multi-Item Measures for Consumer Insight Research : Multi-Item Measures for Consumer Insight Research Ft. Worth, TX : GCBII Productions, LLC,c2015 9781514321843 |
| spellingShingle | Bruner, Gordon C., II Multi-Item Measures for Consumer Insight Research Multi-Item Measures for Consumer Insight Research Marketing research -- Statistical methods -- Handbooks, manuals, etc Scaling (Social sciences) -- Handbooks, manuals, etc |
| title | Multi-Item Measures for Consumer Insight Research Multi-Item Measures for Consumer Insight Research |
| title_auth | Multi-Item Measures for Consumer Insight Research Multi-Item Measures for Consumer Insight Research |
| title_exact_search | Multi-Item Measures for Consumer Insight Research Multi-Item Measures for Consumer Insight Research |
| title_full | Multi-Item Measures for Consumer Insight Research Multi-Item Measures for Consumer Insight Research |
| title_fullStr | Multi-Item Measures for Consumer Insight Research Multi-Item Measures for Consumer Insight Research |
| title_full_unstemmed | Multi-Item Measures for Consumer Insight Research Multi-Item Measures for Consumer Insight Research |
| title_short | Multi-Item Measures for Consumer Insight Research |
| title_sort | multi item measures for consumer insight research multi item measures for consumer insight research |
| title_sub | Multi-Item Measures for Consumer Insight Research |
| topic | Marketing research -- Statistical methods -- Handbooks, manuals, etc Scaling (Social sciences) -- Handbooks, manuals, etc |
| topic_facet | Marketing research -- Statistical methods -- Handbooks, manuals, etc Scaling (Social sciences) -- Handbooks, manuals, etc |
| work_keys_str_mv | AT brunergordoncii multiitemmeasuresforconsumerinsightresearchmultiitemmeasuresforconsumerinsightresearch |