Dictionary of Advertising and Marketing Concepts:
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strat...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Walnut Creek
Routledge
2016
|
| Schlagworte: | |
| Zusammenfassung: | From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (145 pages) |
| ISBN: | 9781611329872 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046074838 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190730s2016 |||| o||u| ||||||eng d | ||
| 020 | |a 9781611329872 |9 978-1-61132-987-2 | ||
| 035 | |a (ZDB-30-PQE)EBC1378900 | ||
| 035 | |a (ZDB-89-EBL)EBL1378900 | ||
| 035 | |a (ZDB-38-EBR)ebr10759565 | ||
| 035 | |a (OCoLC)861541230 | ||
| 035 | |a (DE-599)BVBBV046074838 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8003 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Berger, Arthur Asa |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Dictionary of Advertising and Marketing Concepts |
| 264 | 1 | |a Walnut Creek |b Routledge |c 2016 | |
| 264 | 4 | |c © 2013 | |
| 300 | |a 1 online resource (145 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 520 | |a From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals | ||
| 650 | 4 | |a Advertising -- Dictionaries | |
| 650 | 4 | |a Marketing -- Dictionaries | |
| 655 | 7 | |8 1\p |0 (DE-588)4066724-8 |a Wörterbuch |2 gnd-content | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Berger, Arthur Asa |t Dictionary of Advertising and Marketing Concepts |d Walnut Creek : Routledge,c2016 |z 9781611329858 |
| 912 | |a ZDB-30-PQE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031456001 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804180360553037824 |
|---|---|
| any_adam_object | |
| author | Berger, Arthur Asa |
| author_facet | Berger, Arthur Asa |
| author_role | aut |
| author_sort | Berger, Arthur Asa |
| author_variant | a a b aa aab |
| building | Verbundindex |
| bvnumber | BV046074838 |
| classification_rvk | QP 630 |
| collection | ZDB-30-PQE |
| ctrlnum | (ZDB-30-PQE)EBC1378900 (ZDB-89-EBL)EBL1378900 (ZDB-38-EBR)ebr10759565 (OCoLC)861541230 (DE-599)BVBBV046074838 |
| dewey-full | 658.8003 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8003 |
| dewey-search | 658.8003 |
| dewey-sort | 3658.8003 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02105nmm a2200409zc 4500</leader><controlfield tag="001">BV046074838</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190730s2016 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781611329872</subfield><subfield code="9">978-1-61132-987-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC1378900</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL1378900</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr10759565</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)861541230</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046074838</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8003</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Berger, Arthur Asa</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Dictionary of Advertising and Marketing Concepts</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Walnut Creek</subfield><subfield code="b">Routledge</subfield><subfield code="c">2016</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (145 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising -- Dictionaries</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing -- Dictionaries</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4066724-8</subfield><subfield code="a">Wörterbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Berger, Arthur Asa</subfield><subfield code="t">Dictionary of Advertising and Marketing Concepts</subfield><subfield code="d">Walnut Creek : Routledge,c2016</subfield><subfield code="z">9781611329858</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031456001</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4066724-8 Wörterbuch gnd-content |
| genre_facet | Wörterbuch |
| id | DE-604.BV046074838 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:34:31Z |
| institution | BVB |
| isbn | 9781611329872 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031456001 |
| oclc_num | 861541230 |
| open_access_boolean | |
| physical | 1 online resource (145 pages) |
| psigel | ZDB-30-PQE |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge |
| record_format | marc |
| spelling | Berger, Arthur Asa Verfasser aut Dictionary of Advertising and Marketing Concepts Walnut Creek Routledge 2016 © 2013 1 online resource (145 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals Advertising -- Dictionaries Marketing -- Dictionaries 1\p (DE-588)4066724-8 Wörterbuch gnd-content Erscheint auch als Druck-Ausgabe Berger, Arthur Asa Dictionary of Advertising and Marketing Concepts Walnut Creek : Routledge,c2016 9781611329858 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Berger, Arthur Asa Dictionary of Advertising and Marketing Concepts Advertising -- Dictionaries Marketing -- Dictionaries |
| subject_GND | (DE-588)4066724-8 |
| title | Dictionary of Advertising and Marketing Concepts |
| title_auth | Dictionary of Advertising and Marketing Concepts |
| title_exact_search | Dictionary of Advertising and Marketing Concepts |
| title_full | Dictionary of Advertising and Marketing Concepts |
| title_fullStr | Dictionary of Advertising and Marketing Concepts |
| title_full_unstemmed | Dictionary of Advertising and Marketing Concepts |
| title_short | Dictionary of Advertising and Marketing Concepts |
| title_sort | dictionary of advertising and marketing concepts |
| topic | Advertising -- Dictionaries Marketing -- Dictionaries |
| topic_facet | Advertising -- Dictionaries Marketing -- Dictionaries Wörterbuch |
| work_keys_str_mv | AT bergerarthurasa dictionaryofadvertisingandmarketingconcepts |