Reputation Management:

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reput...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Langham, Tony (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Bingley Emerald Publishing Limited 2018
Schriftenreihe:PRCA Practice Guides
Schlagworte:
Zusammenfassung:The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation
Beschreibung:Description based on publisher supplied metadata and other sources
Beschreibung:1 online resource (308 pages)
ISBN:9781787566095