Optimizing millennial consumer engagement with mood analysis:
"This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global
[2019]
|
| Subjects: | |
| Online Access: | DE-1050 DE-706 DE-83 DE-898 Volltext |
| Summary: | "This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"... |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781522556916 |
| DOI: | 10.4018/978-1-5225-5690-9 |
Staff View
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| id | DE-604.BV046054406 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:01:26Z |
| institution | BVB |
| isbn | 9781522556916 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031435865 |
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| publishDate | 2019 |
| publishDateSearch | 2019 |
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| publisher | IGI Global |
| record_format | marc |
| spelling | Optimizing millennial consumer engagement with mood analysis Sabyasachi Dasgupta, Priya Grover Hershey, PA IGI Global [2019] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier "This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"... Customer relations Consumer satisfaction Dasgupta, Sabyasachi 1982- (DE-588)1076140874 edt Grover, Priya 1974- edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-5690-9 https://doi.org/10.4018/978-1-5225-5690-9 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Optimizing millennial consumer engagement with mood analysis Customer relations Consumer satisfaction |
| title | Optimizing millennial consumer engagement with mood analysis |
| title_auth | Optimizing millennial consumer engagement with mood analysis |
| title_exact_search | Optimizing millennial consumer engagement with mood analysis |
| title_full | Optimizing millennial consumer engagement with mood analysis Sabyasachi Dasgupta, Priya Grover |
| title_fullStr | Optimizing millennial consumer engagement with mood analysis Sabyasachi Dasgupta, Priya Grover |
| title_full_unstemmed | Optimizing millennial consumer engagement with mood analysis Sabyasachi Dasgupta, Priya Grover |
| title_short | Optimizing millennial consumer engagement with mood analysis |
| title_sort | optimizing millennial consumer engagement with mood analysis |
| topic | Customer relations Consumer satisfaction |
| topic_facet | Customer relations Consumer satisfaction |
| url | https://doi.org/10.4018/978-1-5225-5690-9 |
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