World heritage and tourism: marketing and management
This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand. Individual chapters critically engage with four main topics crucial to this subject area. A chapter on visitors defines the World...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2019
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| Schriftenreihe: | Routledge focus on tourism and hospitality
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| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-859 |
| Zusammenfassung: | This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand. Individual chapters critically engage with four main topics crucial to this subject area. A chapter on visitors defines the World Heritage tourist segment, highlighting on-site behavior and visitor needs. Building on this, a marketing chapter questions the functionality of the World Heritage brand as a tourist attractor and instead argues that tourist growth is due to effective marketing following World Heritage inscription. The third chapter presents a holistic management framework centred on planning, place, and people, while the concluding chapter situates World Heritage tourism in a global context, discussing threats such as climate change. International case studies from a wide variety of both natural and cultural sites provide a representative discussion of the topic across varying geographical, political, and cultural contexts. This will be of great interest to upper-level students, researchers, and academics in the fields of tourism, heritage studies, and geography, as well as practitioners in these fields who wish to better understand the crucial interplay of these areas |
| Beschreibung: | 1 Online-Ressource (104 Seiten) |
| ISBN: | 9780429014970 9780429506659 |
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| id | DE-604.BV046028595 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-05T09:00:50Z |
| institution | BVB |
| isbn | 9780429014970 9780429506659 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031410501 |
| oclc_num | 1108214350 |
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| owner | DE-1050 DE-859 |
| owner_facet | DE-1050 DE-859 |
| physical | 1 Online-Ressource (104 Seiten) |
| psigel | ZDB-30-PQE ZDB-4-NLEBK ZDB-30-PQE FHD01_PQE_Kauf ZDB-4-NLEBK FKE_PDA_NLEBK_kauf |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
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| series2 | Routledge focus on tourism and hospitality |
| spelling | Adie, Bailey Ashton Verfasser aut World heritage and tourism marketing and management Bailey Ashton Adie London ; New York Routledge 2019 1 Online-Ressource (104 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge focus on tourism and hospitality This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand. Individual chapters critically engage with four main topics crucial to this subject area. A chapter on visitors defines the World Heritage tourist segment, highlighting on-site behavior and visitor needs. Building on this, a marketing chapter questions the functionality of the World Heritage brand as a tourist attractor and instead argues that tourist growth is due to effective marketing following World Heritage inscription. The third chapter presents a holistic management framework centred on planning, place, and people, while the concluding chapter situates World Heritage tourism in a global context, discussing threats such as climate change. International case studies from a wide variety of both natural and cultural sites provide a representative discussion of the topic across varying geographical, political, and cultural contexts. This will be of great interest to upper-level students, researchers, and academics in the fields of tourism, heritage studies, and geography, as well as practitioners in these fields who wish to better understand the crucial interplay of these areas Heritage tourism / Management Hospitality industry / Management BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Hospitality industry / Management fast Erscheint auch als Druck-Ausgabe, Hardback 978-1-138-58360-3 |
| spellingShingle | Adie, Bailey Ashton World heritage and tourism marketing and management Heritage tourism / Management Hospitality industry / Management BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Hospitality industry / Management fast |
| title | World heritage and tourism marketing and management |
| title_auth | World heritage and tourism marketing and management |
| title_exact_search | World heritage and tourism marketing and management |
| title_full | World heritage and tourism marketing and management Bailey Ashton Adie |
| title_fullStr | World heritage and tourism marketing and management Bailey Ashton Adie |
| title_full_unstemmed | World heritage and tourism marketing and management Bailey Ashton Adie |
| title_short | World heritage and tourism |
| title_sort | world heritage and tourism marketing and management |
| title_sub | marketing and management |
| topic | Heritage tourism / Management Hospitality industry / Management BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Hospitality industry / Management fast |
| topic_facet | Heritage tourism / Management Hospitality industry / Management BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism |
| work_keys_str_mv | AT adiebaileyashton worldheritageandtourismmarketingandmanagement |