YouTubers: how YouTube shook up TV and created a new generation of stars
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Kingston upon Thames, Surrey
Canbury Press
2019
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 349 Seiten |
| ISBN: | 9781912454211 |
Staff View
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Record in the Search Index
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| adam_text | CONTENTS PARTI POWER AND BEGINNINGS 1. Uploading: Casey Neistat and the power of YouTube Ո 2. Jake Paul: cars, money, and a burning swimming pool 18 3. Me At the Zoo: Jawed Karim and the worst video of all time 24 4. Viral comedy: YouTube laughs all the way to the bank 31 5. Grace Helbig and the first stars of vlogging 39 6. From Russia to Latin America: YouTube goes global 44 PART II ENGINE ROOM: HOW YOUTUBE WORKS 7. The Algorithm: YouTube s secret formula 56 8. Policing YouTube: extremism and the Adpocalypse 67 9. Sponsored content: the tale of Dodié Clark and Heinz beans 76 PART III CHARTING THE STARS 10. Know your YouTube: elite, macro-influencer and micro-influencer 88 11. Elite influences: fighting their way to the top 92 12. Child stars: meet MattyB, who gets two million views a day Ю2 13. Macro-influencers: beauty, crime and DIY 108 14. Micro-influencers: speaking to a devoted audience 116 PART IV BEHIND THE SCENES: SNAPSHOTS 15. Summer in the City: a gathering of the influences 126 16. Collaboration: Sapphire builds a career 134
17. Management: Sarah Weichel, star agent 141 18. Training camp: with the 11 -year-old YouTubers 148 19. YouTube school: with the adult entrepreneurs 156 PART V CAUGHT IN THE MACHINE 20. Pranks for views: why Monalisa Perez shot her boyfriend 164 21. Authenticity: the fourth wall for YouTubers 175 22. Burnout: slaves to the algorithm 184 23. Fanatical fans: obsessive relationships 197 PART VI THE BATTLE FOR CONTROL 24. YouTubers found a union 204 25. Patreon: seeking independent support 211 26. Merchandise: from books to pop sockets 220 PART VII THE FUTURE: YOUTUBE v TV 27. Invasion of the Hollywood stars 230 28. Is YouTube killing traditional TV? 239 29. Online video war: YouTube v Facebook 247 PART VIII CONCLUSION 30. A flawed winner 258 Glossary 26 5 Acknowledgements 271 Notes 274 Index 338
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| isbn | 9781912454211 |
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| spelling | Stokel-Walker, Chris Verfasser (DE-588)1194960294 aut YouTubers how YouTube shook up TV and created a new generation of stars Chris Stokel-Walker Kingston upon Thames, Surrey Canbury Press 2019 349 Seiten txt rdacontent n rdamedia nc rdacarrier YouTube (DE-588)7597411-3 gnd rswk-swf YouTube (DE-588)7597411-3 s DE-604 Erscheint auch als Online-Ausgabe 978-1-912454-24-2 Erscheint auch als Audiobook 978-1-912454-23-5 Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031331605&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | YouTubers how YouTube shook up TV and created a new generation of stars |
| title_auth | YouTubers how YouTube shook up TV and created a new generation of stars |
| title_exact_search | YouTubers how YouTube shook up TV and created a new generation of stars |
| title_full | YouTubers how YouTube shook up TV and created a new generation of stars Chris Stokel-Walker |
| title_fullStr | YouTubers how YouTube shook up TV and created a new generation of stars Chris Stokel-Walker |
| title_full_unstemmed | YouTubers how YouTube shook up TV and created a new generation of stars Chris Stokel-Walker |
| title_short | YouTubers |
| title_sort | youtubers how youtube shook up tv and created a new generation of stars |
| title_sub | how YouTube shook up TV and created a new generation of stars |
| topic | YouTube (DE-588)7597411-3 gnd |
| topic_facet | YouTube |
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