Developing insights on branding in the B2B context: case studies from business practice
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistake...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK
Emerald Publishing
2018
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Zusammenfassung: | This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use |
| Beschreibung: | xx, 237 Seiten Diagramme 24 cm |
| ISBN: | 9781787562769 178756276X |
Internformat
MARC
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| 245 | 1 | 0 | |a Developing insights on branding in the B2B context |b case studies from business practice |c edited by Nikolina Koporcic (Åbo Akademi University, Finland), Maria Ivanova-Gongne (Åbo Akademi University, Finland), Anna-Greta Nyström (Åbo Akademi University, Finland), Jan-Åke Törnroos (Åbo Akademi University, Finland) |
| 250 | |a First edition | ||
| 264 | 1 | |a Bingley, UK |b Emerald Publishing |c 2018 | |
| 300 | |a xx, 237 Seiten |b Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a pt. I. Internal branding -- pt. II. External branding -- pt. III. Contemporary perspectives on B2B branding | |
| 520 | 3 | |a This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use | |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Industrial marketing | |
| 653 | 0 | |a Business names | |
| 653 | 0 | |a Brand name products | |
| 653 | 0 | |a Brand name products | |
| 653 | 0 | |a Business names | |
| 653 | 0 | |a Industrial marketing | |
| 689 | 0 | 0 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Koporcic, Nikolina |0 (DE-588)1183053231 |4 edt | |
| 700 | 1 | |a Ivanova-Gongne, Maria |0 (DE-588)1035040514 |4 edt | |
| 700 | 1 | |a Nyström, Anna-Greta |d 1979- |0 (DE-588)136341179 |4 edt | |
| 700 | 1 | |a Törnroos, Jan-Åke |e Sonstige |0 (DE-588)170466655 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-78756-275-2 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-78756-277-6 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031322613 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804180142547795972 |
|---|---|
| any_adam_object | |
| author2 | Koporcic, Nikolina Ivanova-Gongne, Maria Nyström, Anna-Greta 1979- |
| author2_role | edt edt edt |
| author2_variant | n k nk m i g mig a g n agn |
| author_GND | (DE-588)1183053231 (DE-588)1035040514 (DE-588)136341179 (DE-588)170466655 |
| author_facet | Koporcic, Nikolina Ivanova-Gongne, Maria Nyström, Anna-Greta 1979- |
| building | Verbundindex |
| bvnumber | BV045940356 |
| classification_rvk | QP 624 |
| contents | pt. I. Internal branding -- pt. II. External branding -- pt. III. Contemporary perspectives on B2B branding |
| ctrlnum | (OCoLC)1060744822 (DE-599)BVBBV045940356 |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
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| id | DE-604.BV045940356 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:30:57Z |
| institution | BVB |
| isbn | 9781787562769 178756276X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031322613 |
| oclc_num | 1060744822 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | xx, 237 Seiten Diagramme 24 cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Emerald Publishing |
| record_format | marc |
| spelling | Developing insights on branding in the B2B context case studies from business practice edited by Nikolina Koporcic (Åbo Akademi University, Finland), Maria Ivanova-Gongne (Åbo Akademi University, Finland), Anna-Greta Nyström (Åbo Akademi University, Finland), Jan-Åke Törnroos (Åbo Akademi University, Finland) First edition Bingley, UK Emerald Publishing 2018 xx, 237 Seiten Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier pt. I. Internal branding -- pt. II. External branding -- pt. III. Contemporary perspectives on B2B branding This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Industrial marketing Business names Brand name products Business-to-Business-Marketing (DE-588)4631075-7 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Koporcic, Nikolina (DE-588)1183053231 edt Ivanova-Gongne, Maria (DE-588)1035040514 edt Nyström, Anna-Greta 1979- (DE-588)136341179 edt Törnroos, Jan-Åke Sonstige (DE-588)170466655 oth Erscheint auch als Online-Ausgabe 978-1-78756-275-2 Erscheint auch als Online-Ausgabe, EPUB 978-1-78756-277-6 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Developing insights on branding in the B2B context case studies from business practice pt. I. Internal branding -- pt. II. External branding -- pt. III. Contemporary perspectives on B2B branding Business-to-Business-Marketing (DE-588)4631075-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4144679-3 |
| title | Developing insights on branding in the B2B context case studies from business practice |
| title_auth | Developing insights on branding in the B2B context case studies from business practice |
| title_exact_search | Developing insights on branding in the B2B context case studies from business practice |
| title_full | Developing insights on branding in the B2B context case studies from business practice edited by Nikolina Koporcic (Åbo Akademi University, Finland), Maria Ivanova-Gongne (Åbo Akademi University, Finland), Anna-Greta Nyström (Åbo Akademi University, Finland), Jan-Åke Törnroos (Åbo Akademi University, Finland) |
| title_fullStr | Developing insights on branding in the B2B context case studies from business practice edited by Nikolina Koporcic (Åbo Akademi University, Finland), Maria Ivanova-Gongne (Åbo Akademi University, Finland), Anna-Greta Nyström (Åbo Akademi University, Finland), Jan-Åke Törnroos (Åbo Akademi University, Finland) |
| title_full_unstemmed | Developing insights on branding in the B2B context case studies from business practice edited by Nikolina Koporcic (Åbo Akademi University, Finland), Maria Ivanova-Gongne (Åbo Akademi University, Finland), Anna-Greta Nyström (Åbo Akademi University, Finland), Jan-Åke Törnroos (Åbo Akademi University, Finland) |
| title_short | Developing insights on branding in the B2B context |
| title_sort | developing insights on branding in the b2b context case studies from business practice |
| title_sub | case studies from business practice |
| topic | Business-to-Business-Marketing (DE-588)4631075-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Business-to-Business-Marketing Markenpolitik |
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