Foundations of marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
McGraw-Hill
[2019]
|
| Edition: | Sixth edition |
| Subjects: | |
| Item Description: | Literaturangaben |
| Physical Description: | xxi, 424 Seiten Illustrationen, Diagramme |
| ISBN: | 9781526847348 |
Staff View
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| illustrated | Illustrated |
| indexdate | 2025-02-20T06:43:00Z |
| institution | BVB |
| isbn | 9781526847348 |
| language | English |
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| physical | xxi, 424 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | McGraw-Hill |
| record_format | marc |
| spellingShingle | Fahy, John 1962- Jobber, David 1947- Foundations of marketing Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168908-2 (DE-588)4522595-3 (DE-588)4123623-3 |
| title | Foundations of marketing |
| title_auth | Foundations of marketing |
| title_exact_search | Foundations of marketing |
| title_full | Foundations of marketing John Fahy and David Jobber |
| title_fullStr | Foundations of marketing John Fahy and David Jobber |
| title_full_unstemmed | Foundations of marketing John Fahy and David Jobber |
| title_short | Foundations of marketing |
| title_sort | foundations of marketing |
| topic | Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing (DE-588)4037589-4 gnd Marketing-Mix (DE-588)4168908-2 gnd |
| topic_facet | Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing-Mix Fallstudiensammlung Lehrbuch |
| work_keys_str_mv | AT fahyjohn foundationsofmarketing AT jobberdavid foundationsofmarketing |
THWS Schweinfurt Zentralbibliothek Lesesaal
| Call Number: |
2000 QP 600 F158(6) |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |