Smash: using market shaping to design new strategies for innovation, value creation, and growth
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Bingley, United Kingdom
Emerald Publishing
2018
|
| Edition: | First edition |
| Subjects: | |
| Summary: | Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets |
| Physical Description: | xviii, 312 Seiten |
| ISBN: | 1787437981 9781787437982 |
Staff View
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| author | Nenonen, Suvi Storbacka, Kaj |
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| bvnumber | BV045939970 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV045939970 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:30:56Z |
| institution | BVB |
| isbn | 1787437981 9781787437982 |
| language | English |
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| oclc_num | 1073023299 |
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| physical | xviii, 312 Seiten |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Emerald Publishing |
| record_format | marc |
| spelling | Nenonen, Suvi Verfasser aut Smash using market shaping to design new strategies for innovation, value creation, and growth by Suvi Nenonen, Kaj Storbacka (University of Auckland Business School, New Zealand) First edition Bingley, United Kingdom Emerald Publishing 2018 xviii, 312 Seiten txt rdacontent n rdamedia nc rdacarrier Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketing / Management Strategic planning Marketingmanagement (DE-588)4168907-0 s Strategische Planung (DE-588)4309237-8 s Unternehmensplanung (DE-588)4078609-2 s 1\p DE-604 Storbacka, Kaj Verfasser (DE-588)170489140 aut Erscheint auch als Online-Ausgabe 978-1-78743-797-5 Erscheint auch als Online-Ausgabe, EPUB 978-1-78743-839-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Nenonen, Suvi Storbacka, Kaj Smash using market shaping to design new strategies for innovation, value creation, and growth Marketingmanagement (DE-588)4168907-0 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4078609-2 (DE-588)4309237-8 |
| title | Smash using market shaping to design new strategies for innovation, value creation, and growth |
| title_auth | Smash using market shaping to design new strategies for innovation, value creation, and growth |
| title_exact_search | Smash using market shaping to design new strategies for innovation, value creation, and growth |
| title_full | Smash using market shaping to design new strategies for innovation, value creation, and growth by Suvi Nenonen, Kaj Storbacka (University of Auckland Business School, New Zealand) |
| title_fullStr | Smash using market shaping to design new strategies for innovation, value creation, and growth by Suvi Nenonen, Kaj Storbacka (University of Auckland Business School, New Zealand) |
| title_full_unstemmed | Smash using market shaping to design new strategies for innovation, value creation, and growth by Suvi Nenonen, Kaj Storbacka (University of Auckland Business School, New Zealand) |
| title_short | Smash |
| title_sort | smash using market shaping to design new strategies for innovation value creation and growth |
| title_sub | using market shaping to design new strategies for innovation, value creation, and growth |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd |
| topic_facet | Marketingmanagement Unternehmensplanung Strategische Planung |
| work_keys_str_mv | AT nenonensuvi smashusingmarketshapingtodesignnewstrategiesforinnovationvaluecreationandgrowth AT storbackakaj smashusingmarketshapingtodesignnewstrategiesforinnovationvaluecreationandgrowth |