Smash: using market shaping to design new strategies for innovation, value creation, and growth
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bingley, United Kingdom
Emerald Publishing
2018
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Zusammenfassung: | Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets |
| Beschreibung: | xviii, 312 Seiten |
| ISBN: | 1787437981 9781787437982 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045939970 | ||
| 003 | DE-604 | ||
| 005 | 20190807 | ||
| 007 | t | ||
| 008 | 190618s2018 b||| 00||| eng d | ||
| 020 | |a 1787437981 |9 1-78743-798-1 | ||
| 020 | |a 9781787437982 |9 978-1-78743-798-2 | ||
| 035 | |a (OCoLC)1073023299 | ||
| 035 | |a (DE-599)BVBBV045939970 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-521 |a DE-703 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Nenonen, Suvi |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Smash |b using market shaping to design new strategies for innovation, value creation, and growth |c by Suvi Nenonen, Kaj Storbacka (University of Auckland Business School, New Zealand) |
| 250 | |a First edition | ||
| 264 | 1 | |a Bingley, United Kingdom |b Emerald Publishing |c 2018 | |
| 300 | |a xviii, 312 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmensplanung |0 (DE-588)4078609-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategische Planung |0 (DE-588)4309237-8 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Marketing / Management | |
| 653 | 0 | |a Strategic planning | |
| 653 | 0 | |a Marketing / Management | |
| 653 | 0 | |a Strategic planning | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Strategische Planung |0 (DE-588)4309237-8 |D s |
| 689 | 0 | 2 | |a Unternehmensplanung |0 (DE-588)4078609-2 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Storbacka, Kaj |e Verfasser |0 (DE-588)170489140 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-78743-797-5 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-78743-839-2 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031322233 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804180142468104192 |
|---|---|
| any_adam_object | |
| author | Nenonen, Suvi Storbacka, Kaj |
| author_GND | (DE-588)170489140 |
| author_facet | Nenonen, Suvi Storbacka, Kaj |
| author_role | aut aut |
| author_sort | Nenonen, Suvi |
| author_variant | s n sn k s ks |
| building | Verbundindex |
| bvnumber | BV045939970 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1073023299 (DE-599)BVBBV045939970 |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02113nam a2200481 c 4500</leader><controlfield tag="001">BV045939970</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20190807 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">190618s2018 b||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1787437981</subfield><subfield code="9">1-78743-798-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781787437982</subfield><subfield code="9">978-1-78743-798-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1073023299</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045939970</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-521</subfield><subfield code="a">DE-703</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Nenonen, Suvi</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Smash</subfield><subfield code="b">using market shaping to design new strategies for innovation, value creation, and growth</subfield><subfield code="c">by Suvi Nenonen, Kaj Storbacka (University of Auckland Business School, New Zealand)</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bingley, United Kingdom</subfield><subfield code="b">Emerald Publishing</subfield><subfield code="c">2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xviii, 312 Seiten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmensplanung</subfield><subfield code="0">(DE-588)4078609-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing / Management</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing / Management</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Unternehmensplanung</subfield><subfield code="0">(DE-588)4078609-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Storbacka, Kaj</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170489140</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-78743-797-5</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, EPUB</subfield><subfield code="z">978-1-78743-839-2</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031322233</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV045939970 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:30:56Z |
| institution | BVB |
| isbn | 1787437981 9781787437982 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031322233 |
| oclc_num | 1073023299 |
| open_access_boolean | |
| owner | DE-521 DE-703 |
| owner_facet | DE-521 DE-703 |
| physical | xviii, 312 Seiten |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Emerald Publishing |
| record_format | marc |
| spelling | Nenonen, Suvi Verfasser aut Smash using market shaping to design new strategies for innovation, value creation, and growth by Suvi Nenonen, Kaj Storbacka (University of Auckland Business School, New Zealand) First edition Bingley, United Kingdom Emerald Publishing 2018 xviii, 312 Seiten txt rdacontent n rdamedia nc rdacarrier Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketing / Management Strategic planning Marketingmanagement (DE-588)4168907-0 s Strategische Planung (DE-588)4309237-8 s Unternehmensplanung (DE-588)4078609-2 s 1\p DE-604 Storbacka, Kaj Verfasser (DE-588)170489140 aut Erscheint auch als Online-Ausgabe 978-1-78743-797-5 Erscheint auch als Online-Ausgabe, EPUB 978-1-78743-839-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Nenonen, Suvi Storbacka, Kaj Smash using market shaping to design new strategies for innovation, value creation, and growth Marketingmanagement (DE-588)4168907-0 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4078609-2 (DE-588)4309237-8 |
| title | Smash using market shaping to design new strategies for innovation, value creation, and growth |
| title_auth | Smash using market shaping to design new strategies for innovation, value creation, and growth |
| title_exact_search | Smash using market shaping to design new strategies for innovation, value creation, and growth |
| title_full | Smash using market shaping to design new strategies for innovation, value creation, and growth by Suvi Nenonen, Kaj Storbacka (University of Auckland Business School, New Zealand) |
| title_fullStr | Smash using market shaping to design new strategies for innovation, value creation, and growth by Suvi Nenonen, Kaj Storbacka (University of Auckland Business School, New Zealand) |
| title_full_unstemmed | Smash using market shaping to design new strategies for innovation, value creation, and growth by Suvi Nenonen, Kaj Storbacka (University of Auckland Business School, New Zealand) |
| title_short | Smash |
| title_sort | smash using market shaping to design new strategies for innovation value creation and growth |
| title_sub | using market shaping to design new strategies for innovation, value creation, and growth |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd |
| topic_facet | Marketingmanagement Unternehmensplanung Strategische Planung |
| work_keys_str_mv | AT nenonensuvi smashusingmarketshapingtodesignnewstrategiesforinnovationvaluecreationandgrowth AT storbackakaj smashusingmarketshapingtodesignnewstrategiesforinnovationvaluecreationandgrowth |