Holdings: Marketing planning & strategy

Marketing planning & strategy:

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Bibliographic Details
Main Author:	Jain, Subhash C. 1942- (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio Thomson [2004]
Edition:	seventh edition
Subjects:	Marketingmanagement Strategisches Management Marketing Unternehmensplanung Strategische Planung Marketingstrategie Fallstudiensammlung
Physical Description:	xviii, 935 Seiten Illustrationen, Diagramme
ISBN:	075933871X

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MARC


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Record in the Search Index

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indexdate	2024-07-10T08:30:50Z
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isbn	075933871X
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physical	xviii, 935 Seiten Illustrationen, Diagramme
publishDate	2004
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publisher	Thomson
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spelling	Jain, Subhash C. 1942- Verfasser (DE-588)123378818 aut Marketing planning & strategy Subhash C. Jain (School of Business, University of Connecticut and Executive Faculty, Graduate School of Business Administration Zurich) seventh edition Mason, Ohio Thomson [2004] © 2004 xviii, 935 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s Marketing (DE-588)4037589-4 s Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s 1\p DE-604 Strategisches Management (DE-588)4124261-0 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
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subject_GND	(DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4078609-2 (DE-588)4309237-8 (DE-588)4120697-6 (DE-588)4522595-3
title	Marketing planning & strategy
title_auth	Marketing planning & strategy
title_exact_search	Marketing planning & strategy
title_full	Marketing planning & strategy Subhash C. Jain (School of Business, University of Connecticut and Executive Faculty, Graduate School of Business Administration Zurich)
title_fullStr	Marketing planning & strategy Subhash C. Jain (School of Business, University of Connecticut and Executive Faculty, Graduate School of Business Administration Zurich)
title_full_unstemmed	Marketing planning & strategy Subhash C. Jain (School of Business, University of Connecticut and Executive Faculty, Graduate School of Business Administration Zurich)
title_short	Marketing planning & strategy
title_sort	marketing planning strategy
topic	Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategische Planung (DE-588)4309237-8 gnd Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	Marketingmanagement Strategisches Management Marketing Unternehmensplanung Strategische Planung Marketingstrategie Fallstudiensammlung
work_keys_str_mv	AT jainsubhashc marketingplanningstrategy

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