APA (7th ed.) Citation

Jain, S. C. (2004). Marketing planning & strategy (seventh edition.). Thomson.

Chicago Style (17th ed.) Citation

Jain, Subhash C. Marketing Planning & Strategy. seventh edition. Mason, Ohio: Thomson, 2004.

MLA (9th ed.) Citation

Jain, Subhash C. Marketing Planning & Strategy. seventh edition. Thomson, 2004.

Warning: These citations may not always be 100% accurate.