Handbook of research on narrative advertising:
"This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"--
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2019]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-898 DE-1049 DE-91 DE-706 DE-83 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"-- |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781522597919 |
| DOI: | 10.4018/978-1-5225-9790-2 |
Internformat
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Datensatz im Suchindex
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| id | DE-604.BV045922088 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:38:19Z |
| institution | BVB |
| isbn | 9781522597919 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031304547 |
| oclc_num | 1104935770 |
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| physical | 1 Online-Ressource |
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| publishDate | 2019 |
| publishDateSearch | 2019 |
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| publisher | IGI Global |
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| spelling | Handbook of research on narrative advertising Recep Yilmaz Narrative advertising Hershey, PA IGI Global [2019] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier "This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"-- Advertising Narration (Rhetoric) Storytelling in mass media Advertising fast Narration (Rhetoric) fast Storytelling in mass media fast Yilmaz, Recep edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-9790-2 https://doi.org/10.4018/978-1-5225-9790-2 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Handbook of research on narrative advertising Advertising Narration (Rhetoric) Storytelling in mass media Advertising fast Narration (Rhetoric) fast Storytelling in mass media fast |
| title | Handbook of research on narrative advertising |
| title_alt | Narrative advertising |
| title_auth | Handbook of research on narrative advertising |
| title_exact_search | Handbook of research on narrative advertising |
| title_full | Handbook of research on narrative advertising Recep Yilmaz |
| title_fullStr | Handbook of research on narrative advertising Recep Yilmaz |
| title_full_unstemmed | Handbook of research on narrative advertising Recep Yilmaz |
| title_short | Handbook of research on narrative advertising |
| title_sort | handbook of research on narrative advertising |
| topic | Advertising Narration (Rhetoric) Storytelling in mass media Advertising fast Narration (Rhetoric) fast Storytelling in mass media fast |
| topic_facet | Advertising Narration (Rhetoric) Storytelling in mass media |
| url | https://doi.org/10.4018/978-1-5225-9790-2 |
| work_keys_str_mv | AT yilmazrecep handbookofresearchonnarrativeadvertising AT yilmazrecep narrativeadvertising |