APA-Zitierstil (7. Ausg.)

Yilmaz, R. (2019). Handbook of research on narrative advertising. IGI Global. https://doi.org/10.4018/978-1-5225-9790-2

Chicago-Zitierstil (17. Ausg.)

Yilmaz, Recep. Handbook of Research on Narrative Advertising. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-9790-2.

MLA-Zitierstil (9. Ausg.)

Yilmaz, Recep. Handbook of Research on Narrative Advertising. IGI Global, 2019. https://doi.org/10.4018/978-1-5225-9790-2.