Polling and Public Opinion: A Canadian Perspective
The importance of polling public opinion is widely recognized today. Indeed, it is sometimes argued that in mass societies, polls have also become an important medium for communicating ideas and beliefs, especially since many people have become less involved in community organizations and interest g...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Toronto
University of Toronto Press
[2018]
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| Subjects: | |
| Online Access: | DE-859 DE-860 DE-739 DE-473 DE-1046 DE-1043 DE-858 Volltext |
| Summary: | The importance of polling public opinion is widely recognized today. Indeed, it is sometimes argued that in mass societies, polls have also become an important medium for communicating ideas and beliefs, especially since many people have become less involved in community organizations and interest groups that formerly connected them to events and issues. Polling and Public Opinion examines the impact that polls have on the thoughts and behaviour of the public.Peter M. Butler considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy. Using such controversial issues as free trade, health care, same-sex marriage, and national security, Butler argues that popular opinion on such hot-button topics as these can be guided and changed according to how polls are interpreted for and presented to the public. As well as analyzing the impact of polls on the public, Butler is concerned with demystifying the methods by which opinions are collected, showing that the techniques used to determine public opinion can be just as selective as those by which the results are disseminated.Focusing on many of the vital topics of our time, Polling and Public Opinion is an in-depth look at the rise of one of the most important but least understood methods by which politicians and governments gauge the popular will |
| Item Description: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 07. Dez 2018) |
| Physical Description: | 1 online resource |
| ISBN: | 9781442685482 |
| DOI: | 10.3138/9781442685482 |
Staff View
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| 520 | |a The importance of polling public opinion is widely recognized today. Indeed, it is sometimes argued that in mass societies, polls have also become an important medium for communicating ideas and beliefs, especially since many people have become less involved in community organizations and interest groups that formerly connected them to events and issues. Polling and Public Opinion examines the impact that polls have on the thoughts and behaviour of the public.Peter M. Butler considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy. Using such controversial issues as free trade, health care, same-sex marriage, and national security, Butler argues that popular opinion on such hot-button topics as these can be guided and changed according to how polls are interpreted for and presented to the public. As well as analyzing the impact of polls on the public, Butler is concerned with demystifying the methods by which opinions are collected, showing that the techniques used to determine public opinion can be just as selective as those by which the results are disseminated.Focusing on many of the vital topics of our time, Polling and Public Opinion is an in-depth look at the rise of one of the most important but least understood methods by which politicians and governments gauge the popular will | ||
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| spelling | Butler, Peter Marshall Verfasser aut Polling and Public Opinion A Canadian Perspective Peter Marshall Butler Toronto University of Toronto Press [2018] © 2007 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 07. Dez 2018) The importance of polling public opinion is widely recognized today. Indeed, it is sometimes argued that in mass societies, polls have also become an important medium for communicating ideas and beliefs, especially since many people have become less involved in community organizations and interest groups that formerly connected them to events and issues. Polling and Public Opinion examines the impact that polls have on the thoughts and behaviour of the public.Peter M. Butler considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy. Using such controversial issues as free trade, health care, same-sex marriage, and national security, Butler argues that popular opinion on such hot-button topics as these can be guided and changed according to how polls are interpreted for and presented to the public. As well as analyzing the impact of polls on the public, Butler is concerned with demystifying the methods by which opinions are collected, showing that the techniques used to determine public opinion can be just as selective as those by which the results are disseminated.Focusing on many of the vital topics of our time, Polling and Public Opinion is an in-depth look at the rise of one of the most important but least understood methods by which politicians and governments gauge the popular will In English Public opinion polls Textbooks Public opinion polls Public opinion Canada Textbooks Public opinion Canada Umfrage (DE-588)4005227-8 gnd rswk-swf Öffentliche Meinung (DE-588)4043152-6 gnd rswk-swf Kanada (DE-588)4029456-0 gnd rswk-swf Kanada (DE-588)4029456-0 g Öffentliche Meinung (DE-588)4043152-6 s Umfrage (DE-588)4005227-8 s 1\p DE-604 https://doi.org/10.3138/9781442685482 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Butler, Peter Marshall Polling and Public Opinion A Canadian Perspective Public opinion polls Textbooks Public opinion polls Public opinion Canada Textbooks Public opinion Canada Umfrage (DE-588)4005227-8 gnd Öffentliche Meinung (DE-588)4043152-6 gnd |
| subject_GND | (DE-588)4005227-8 (DE-588)4043152-6 (DE-588)4029456-0 |
| title | Polling and Public Opinion A Canadian Perspective |
| title_auth | Polling and Public Opinion A Canadian Perspective |
| title_exact_search | Polling and Public Opinion A Canadian Perspective |
| title_full | Polling and Public Opinion A Canadian Perspective Peter Marshall Butler |
| title_fullStr | Polling and Public Opinion A Canadian Perspective Peter Marshall Butler |
| title_full_unstemmed | Polling and Public Opinion A Canadian Perspective Peter Marshall Butler |
| title_short | Polling and Public Opinion |
| title_sort | polling and public opinion a canadian perspective |
| title_sub | A Canadian Perspective |
| topic | Public opinion polls Textbooks Public opinion polls Public opinion Canada Textbooks Public opinion Canada Umfrage (DE-588)4005227-8 gnd Öffentliche Meinung (DE-588)4043152-6 gnd |
| topic_facet | Public opinion polls Textbooks Public opinion polls Public opinion Canada Textbooks Public opinion Canada Umfrage Öffentliche Meinung Kanada |
| url | https://doi.org/10.3138/9781442685482 |
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