The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy
A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy....
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Princeton, NJ
Princeton University Press
[2018]
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| Schlagworte: | |
| Online-Zugang: | FAW01 FHA01 FKE01 FLA01 UBG01 UPA01 FAB01 FCO01 URL des Erstveröffentlichers |
| Zusammenfassung: | A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them.Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 07. Dez 2018) |
| Beschreibung: | 1 online resource |
| ISBN: | 9780691184074 |
| DOI: | 10.1515/9780691184074 |
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| language | English |
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| spelling | Hindman, Matthew Verfasser aut The Internet Trap How the Digital Economy Builds Monopolies and Undermines Democracy Matthew Hindman Princeton, NJ Princeton University Press [2018] © 2018 1 online resource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 07. Dez 2018) A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them.Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience In English Information technology Economic aspects Internet Economic aspects Gesellschaft (DE-588)4020588-5 gnd rswk-swf Kritik (DE-588)4033229-9 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Konzentration Wirtschaft (DE-588)4125570-7 gnd rswk-swf Internet (DE-588)4308416-3 s Konzentration Wirtschaft (DE-588)4125570-7 s Gesellschaft (DE-588)4020588-5 s Kritik (DE-588)4033229-9 s 1\p DE-604 https://doi.org/10.1515/9780691184074 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hindman, Matthew The Internet Trap How the Digital Economy Builds Monopolies and Undermines Democracy Information technology Economic aspects Internet Economic aspects Gesellschaft (DE-588)4020588-5 gnd Kritik (DE-588)4033229-9 gnd Internet (DE-588)4308416-3 gnd Konzentration Wirtschaft (DE-588)4125570-7 gnd |
| subject_GND | (DE-588)4020588-5 (DE-588)4033229-9 (DE-588)4308416-3 (DE-588)4125570-7 |
| title | The Internet Trap How the Digital Economy Builds Monopolies and Undermines Democracy |
| title_auth | The Internet Trap How the Digital Economy Builds Monopolies and Undermines Democracy |
| title_exact_search | The Internet Trap How the Digital Economy Builds Monopolies and Undermines Democracy |
| title_full | The Internet Trap How the Digital Economy Builds Monopolies and Undermines Democracy Matthew Hindman |
| title_fullStr | The Internet Trap How the Digital Economy Builds Monopolies and Undermines Democracy Matthew Hindman |
| title_full_unstemmed | The Internet Trap How the Digital Economy Builds Monopolies and Undermines Democracy Matthew Hindman |
| title_short | The Internet Trap |
| title_sort | the internet trap how the digital economy builds monopolies and undermines democracy |
| title_sub | How the Digital Economy Builds Monopolies and Undermines Democracy |
| topic | Information technology Economic aspects Internet Economic aspects Gesellschaft (DE-588)4020588-5 gnd Kritik (DE-588)4033229-9 gnd Internet (DE-588)4308416-3 gnd Konzentration Wirtschaft (DE-588)4125570-7 gnd |
| topic_facet | Information technology Economic aspects Internet Economic aspects Gesellschaft Kritik Internet Konzentration Wirtschaft |
| url | https://doi.org/10.1515/9780691184074 |
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