Holdings: Social Marketing in Action

Social Marketing in Action: Cases from around the world

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Bibliographic Details
Other Authors:	Basil, Debra Z. (Editor), Diaz-Meneses, Gonzalo (Editor), Basil, Michael D. (Editor)
Format:	Electronic eBook
Language:	English
Published:	Cham Springer 2019 Cham Springer International Publishing
Series:	Springer Texts in Business and Economics
Subjects:	Consumer Behavior Market Research/Competitive Intelligence Management Education Motivation research (Marketing) Market research Management—Study and teaching Soziomarketing Fallstudiensammlung
Online Access:	BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext Buchcover
Item Description:	Additional material to this book can be downloaded from http://extras.springer.com
Physical Description:	1 Online-Ressource (XXIX, 462 Seiten) 76 Illustrationen, 72 Illustrationen (farbig)
ISBN:	9783030130206
DOI:	10.1007/978-3-030-13020-6

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genre	(DE-588)4522595-3 Fallstudiensammlung gnd-content
genre_facet	Fallstudiensammlung
id	DE-604.BV045913964
illustrated	Not Illustrated
indexdate	2025-02-20T06:58:18Z
institution	BVB
isbn	9783030130206
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-031296500
oclc_num	1104877762
open_access_boolean
owner	DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR
owner_facet	DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR
physical	1 Online-Ressource (XXIX, 462 Seiten) 76 Illustrationen, 72 Illustrationen (farbig)
psigel	ZDB-2-BUM ZDB-2-BUM_2019
publishDate	2019
publishDateSearch	2019
publishDateSort	2019
publisher	Springer Springer International Publishing
record_format	marc
series2	Springer Texts in Business and Economics
spellingShingle	Social Marketing in Action Cases from around the world Consumer Behavior Market Research/Competitive Intelligence Management Education Motivation research (Marketing) Market research Management—Study and teaching Soziomarketing (DE-588)4116549-4 gnd
subject_GND	(DE-588)4116549-4 (DE-588)4522595-3
title	Social Marketing in Action Cases from around the world
title_auth	Social Marketing in Action Cases from around the world
title_exact_search	Social Marketing in Action Cases from around the world
title_full	Social Marketing in Action Cases from around the world Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil, editors
title_fullStr	Social Marketing in Action Cases from around the world Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil, editors
title_full_unstemmed	Social Marketing in Action Cases from around the world Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil, editors
title_short	Social Marketing in Action
title_sort	social marketing in action cases from around the world
title_sub	Cases from around the world
topic	Consumer Behavior Market Research/Competitive Intelligence Management Education Motivation research (Marketing) Market research Management—Study and teaching Soziomarketing (DE-588)4116549-4 gnd
topic_facet	Consumer Behavior Market Research/Competitive Intelligence Management Education Motivation research (Marketing) Market research Management—Study and teaching Soziomarketing Fallstudiensammlung
url	https://doi.org/10.1007/978-3-030-13020-6 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031296500&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT basildebraz socialmarketinginactioncasesfromaroundtheworld AT diazmenesesgonzalo socialmarketinginactioncasesfromaroundtheworld AT basilmichaeld socialmarketinginactioncasesfromaroundtheworld

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