Transvisuality: the cultural dimension of visuality Volume 3 Purposive action: design and branding
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Liverpool
Liverpool University Press
2019
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 278 Seiten Illustrationen |
| ISBN: | 9781786941589 |
Internformat
MARC
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| 049 | |a DE-12 |a DE-255 |a DE-11 | ||
| 245 | 1 | 0 | |a Transvisuality |b the cultural dimension of visuality |n Volume 3 |p Purposive action: design and branding |c edited by Anders Michelsen, Frauke Wiegand, Tore Kristensen |
| 264 | 1 | |a Liverpool |b Liverpool University Press |c 2019 | |
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| 700 | 1 | |a Michelsen, Anders |d 1957- |0 (DE-588)1091587027 |4 edt | |
| 700 | 1 | |a Wiegand, Frauke Carola |d 1983- |0 (DE-588)143776282 |4 edt | |
| 700 | 1 | |a Kristensen, Tore |4 edt | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-031288929 | ||
Datensatz im Suchindex
| _version_ | 1804180073955196928 |
|---|---|
| adam_text | CONTENTS
NOTES ON CONTRIBUTORS
INTRODUCTION
ANDERS MICHELSEN AND
FRAUKE WIEGAND
PART
I.
DESIGN
AND
VISUALITY
IN-VISUALITY IN DESIGN
MADS NYGAARD
FOLKMANN
2 AESTHETICS
OF
ACCOMMODATION: HAND-PAINTED SIGNAGE AND THE
SHAPING
OF
PUBLIC SPACES IN INDIA
KEN BOTNICK AND
JRA
RAJA
3 TRANSFORMATIONS: THE
APPEARING
OF
ABJECT OBJECTS
FREDERIK LARSEN
4 CRAFTING VISUAL NARRATIVES IN HEAVY METAL MUSIC
TONI-MATTI
KARJALAINEN
5 CINEMATIC TELEVISUALITY AT AN ELECTRONIC DANCE MUSIC
FESTIVAL
FABIAN HOLT
6
THE
FASHION BLOG
AS
GENRE - MANOEUVRING VISUALITY
JDA
ENGHOLM AND
ERIK
HANSEN-HANSEN
7 JUNK SPACE REVISITED - HOW ARCHITECTURAL COMPONENTS MADE
FROM PAPER CAN REPACKAGE THE RELATION BETWEEN COMPONENT,
PROGRAMME AND FUNCTION IN A TRANSVISUAL CONTEXT
,
WHILE
CREATING NEW SPATIAL DYNAMICS AND REVITALIZING ENVIRONMENTS
VERONICA HODGES
VU
26
41
62
76
89
107
127
TRANSVISUALITY:
THE CULTURAL
DIMENSION
OF
VISUALITY
VI
PART
11.
BRANDING
AND
VISUALITY
8 MAY THEY
SPEAK
OF
YOU -
OR
HOW CITIES ARE PROMOTED BY
PEOPLE AND THEIR
OWN
INITIATIVES
ALEX
BLANCH
9 BRAND-
TRANSVISUALITY:
ON
COLLABORATIVE
BRAND
INNOVATION PRACTICES
-
THE
ENABLING ROLE
OF
THE VISUAL
NICLCY NEDERGAARD AND
ANDERS MICHELSEN
10
WILL
BRANDS
DARE
TO
BE NON-REPRESENTATIONAL? CREATING IMMERSION
146
161
IN BRANDED EXPERIENCES
KRISTER BLADH
176
11
VISUALS IN BRANDING:
THE
NEED FOR IDENTITY,
DIFFERENTIATION
AND
EMOTION
JUDITH
LYNNE ZAICHKOWSLCY
189
12
HOW WELL
DO
MARKETS CARRY VISUAL IMAGES?
BETWEEN
COMMON
KNOWLEDGE AND
BABYLONIAN
CONFUSION
TORE
KRISTENSEN AND
GORM
GABRIELSEN
13
APPROACHES
TO
A VISUAL STRATEGY
OF
BRANDING: A PERSPECTIVE
FROM CHINA
SYLYIA XIHUI
LIU
14
TAPPING EMBODIED BRAND KNOWLEDGE: A COMPARISON
OF
VISUAL
VERSUS MULTISENSORY RETRIEVAL METHODS
SYLYIA YON WALLPACH AND
MARIA KREU{ER
BIBLIOGRAPHY
INDEX
202
218
235
251
273
|
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| illustrated | Illustrated |
| indexdate | 2024-07-10T08:29:58Z |
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| isbn | 9781786941589 |
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| spelling | Transvisuality the cultural dimension of visuality Volume 3 Purposive action: design and branding edited by Anders Michelsen, Frauke Wiegand, Tore Kristensen Liverpool Liverpool University Press 2019 XI, 278 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Michelsen, Anders 1957- (DE-588)1091587027 edt Wiegand, Frauke Carola 1983- (DE-588)143776282 edt Kristensen, Tore edt (DE-604)BV041293306 3 V:DE-604 application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031288929&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Transvisuality the cultural dimension of visuality |
| title | Transvisuality the cultural dimension of visuality |
| title_auth | Transvisuality the cultural dimension of visuality |
| title_exact_search | Transvisuality the cultural dimension of visuality |
| title_full | Transvisuality the cultural dimension of visuality Volume 3 Purposive action: design and branding edited by Anders Michelsen, Frauke Wiegand, Tore Kristensen |
| title_fullStr | Transvisuality the cultural dimension of visuality Volume 3 Purposive action: design and branding edited by Anders Michelsen, Frauke Wiegand, Tore Kristensen |
| title_full_unstemmed | Transvisuality the cultural dimension of visuality Volume 3 Purposive action: design and branding edited by Anders Michelsen, Frauke Wiegand, Tore Kristensen |
| title_short | Transvisuality |
| title_sort | transvisuality the cultural dimension of visuality purposive action design and branding |
| title_sub | the cultural dimension of visuality |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031288929&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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