Systematically working with multimodal data: research methods in multimodal discourse analysis
A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis. Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discour...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley Blackwell
2019
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| Subjects: | |
| Summary: | A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis. Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams. Offers step-by-step processes of working through examples, transcriptions and online videos. Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis. Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes. Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis |
| Physical Description: | xxiii, 301 Seiten Illustrationen |
| ISBN: | 9781119168324 9781119168317 |
Staff View
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| spelling | Norris, Sigrid 1961- Verfasser (DE-588)136718019 aut Systematically working with multimodal data research methods in multimodal discourse analysis Sigrid Norris Hoboken, NJ Wiley Blackwell 2019 xxiii, 301 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis. Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams. Offers step-by-step processes of working through examples, transcriptions and online videos. Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis. Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes. Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis Diskursanalyse (DE-588)4194747-2 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Multimodalität (DE-588)7859426-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Multimodalität (DE-588)7859426-1 s Diskursanalyse (DE-588)4194747-2 s Forschungsmethode (DE-588)4155046-8 s DE-604 Erscheint auch als Online-Ausgabe, PDF 978-1-119-16833-1 Erscheint auch als Online-Ausgabe, EPUB 978-1-119-16834-8 |
| spellingShingle | Norris, Sigrid 1961- Systematically working with multimodal data research methods in multimodal discourse analysis Diskursanalyse (DE-588)4194747-2 gnd Forschungsmethode (DE-588)4155046-8 gnd Multimodalität (DE-588)7859426-1 gnd |
| subject_GND | (DE-588)4194747-2 (DE-588)4155046-8 (DE-588)7859426-1 (DE-588)4123623-3 |
| title | Systematically working with multimodal data research methods in multimodal discourse analysis |
| title_auth | Systematically working with multimodal data research methods in multimodal discourse analysis |
| title_exact_search | Systematically working with multimodal data research methods in multimodal discourse analysis |
| title_full | Systematically working with multimodal data research methods in multimodal discourse analysis Sigrid Norris |
| title_fullStr | Systematically working with multimodal data research methods in multimodal discourse analysis Sigrid Norris |
| title_full_unstemmed | Systematically working with multimodal data research methods in multimodal discourse analysis Sigrid Norris |
| title_short | Systematically working with multimodal data |
| title_sort | systematically working with multimodal data research methods in multimodal discourse analysis |
| title_sub | research methods in multimodal discourse analysis |
| topic | Diskursanalyse (DE-588)4194747-2 gnd Forschungsmethode (DE-588)4155046-8 gnd Multimodalität (DE-588)7859426-1 gnd |
| topic_facet | Diskursanalyse Forschungsmethode Multimodalität Lehrbuch |
| work_keys_str_mv | AT norrissigrid systematicallyworkingwithmultimodaldataresearchmethodsinmultimodaldiscourseanalysis |