APA (7th ed.) Citation

De Meyer-Heydenrych, C., Human-Van Eck, D., Maduku, D. K., Meintjes, C., Nel, J., & Boshoff, C. (2017). Principles of marketing. Oxford University Press South Africa.

Chicago Style (17th ed.) Citation

De Meyer-Heydenrych, Christine, Debbie Human-Van Eck, Daniel K. Maduku, Corné Meintjes, Jacques Nel, and Christo Boshoff. Principles of Marketing. Cape Town: Oxford University Press South Africa, 2017.

MLA (9th ed.) Citation

De Meyer-Heydenrych, Christine, et al. Principles of Marketing. Oxford University Press South Africa, 2017.