APA (7th ed.) Citation

Fader, P. (2012). Customer Centricity: Focus on the Right Customers for Strategic Advantage (2nd ed.). Wharton Digital Press.

Chicago Style (17th ed.) Citation

Fader, Peter. Customer Centricity: Focus on the Right Customers for Strategic Advantage. 2nd ed. Chicago: Wharton Digital Press, 2012.

MLA (9th ed.) Citation

Fader, Peter. Customer Centricity: Focus on the Right Customers for Strategic Advantage. 2nd ed. Wharton Digital Press, 2012.

Warning: These citations may not always be 100% accurate.