Fader, P. (2012). Customer Centricity: Focus on the Right Customers for Strategic Advantage (2nd ed.). Wharton Digital Press.
Chicago-Zitierstil (17. Ausg.)Fader, Peter. Customer Centricity: Focus on the Right Customers for Strategic Advantage. 2nd ed. Chicago: Wharton Digital Press, 2012.
MLA-Zitierstil (9. Ausg.)Fader, Peter. Customer Centricity: Focus on the Right Customers for Strategic Advantage. 2nd ed. Wharton Digital Press, 2012.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.