Star Wars and the History of Transmedia Storytelling:

This collection offers vital new conceptual and methodological tools for understanding the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades. In emphasizing that Star Wars is both a media franchise and a transmedi...

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Bibliographische Detailangaben
Weitere Verfasser: Guynes, Sean (HerausgeberIn), Hassler-Forest, Dan (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Amsterdam Amsterdam University Press [2018]
Schriftenreihe:Transmedia
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Zusammenfassung:This collection offers vital new conceptual and methodological tools for understanding the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, the essays in this book emphasize the complex negotiations between culture and industry that have shaped not only the brand and its many narrative threads, but also the larger organization of the transnational media landscape
Beschreibung:Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Okt 2018)
Beschreibung:1 online resource 10 halftones
ISBN:9789048537433
DOI:10.1515/9789048537433