Social media marketing: marketing panacea or the emperor's new digital clothes?
1. What is social media -- 2. Who uses what on social media ... and why -- 3. What is social media marketing? -- 4. Strategic issues in social media marketing -- 5. Operational issues in social media marketing -- 6. Social media marketing: what works, what doesn't ... and why -- 7. Conclusion -...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2018
|
| Edition: | First edition |
| Series: | Marketing strategy collection
|
| Subjects: | |
| Online Access: | FCO01 FHN01 FWS01 FWS02 UBY01 Volltext |
| Summary: | 1. What is social media -- 2. Who uses what on social media ... and why -- 3. What is social media marketing? -- 4. Strategic issues in social media marketing -- 5. Operational issues in social media marketing -- 6. Social media marketing: what works, what doesn't ... and why -- 7. Conclusion -- References -- Index The tale of The Emperor's New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen's cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an organization, brand, or product |
| Item Description: | Includes bibliographical references (pages 159-162) and index |
| Physical Description: | Online-Ressource (xvi, 165 pages) |
| ISBN: | 9781631577659 9781631577642 |
Staff View
MARC
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| id | DE-604.BV045876369 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:58:12Z |
| institution | BVB |
| isbn | 9781631577659 9781631577642 |
| language | English |
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| publisher | Business Expert Press |
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| spellingShingle | Charlesworth, Alan 1956- Social media marketing marketing panacea or the emperor's new digital clothes? Internet marketing Online social networks in business Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4639271-3 |
| title | Social media marketing marketing panacea or the emperor's new digital clothes? |
| title_auth | Social media marketing marketing panacea or the emperor's new digital clothes? |
| title_exact_search | Social media marketing marketing panacea or the emperor's new digital clothes? |
| title_full | Social media marketing marketing panacea or the emperor's new digital clothes? Alan Charlesworth |
| title_fullStr | Social media marketing marketing panacea or the emperor's new digital clothes? Alan Charlesworth |
| title_full_unstemmed | Social media marketing marketing panacea or the emperor's new digital clothes? Alan Charlesworth |
| title_short | Social media marketing |
| title_sort | social media marketing marketing panacea or the emperor s new digital clothes |
| title_sub | marketing panacea or the emperor's new digital clothes? |
| topic | Internet marketing Online social networks in business Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Internet marketing Online social networks in business Marketing Social Media |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000666.html |
| work_keys_str_mv | AT charlesworthalan socialmediamarketingmarketingpanaceaortheemperorsnewdigitalclothes |