APA (7th ed.) Citation

Malhotra, N. K., Uslay, C., & Bayraktar, A. (2016). Relationship marketing re-imagined: Marketing's inevitable shift from exchanges to value cocreating relationships (First edition.). Business Expert Press.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K., Can Uslay, and Ahmet Bayraktar. Relationship Marketing Re-imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships. First edition. New York, New York (222 East 46th Street, New York, NY 10017): Business Expert Press, 2016.

MLA (9th ed.) Citation

Malhotra, Naresh K., et al. Relationship Marketing Re-imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships. First edition. Business Expert Press, 2016.