The public relations firm:
Part I. The business -- 1. Why hire a public relations firm? -- 2. Types of firms -- 3. Hiring a firm -- 4. Defining the work -- 5. How firms bill -- Part II. The working relationship between client and firm -- 6. The client-firm relationship -- 7. Progress reports -- 8. Research and execution -- 9....
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2015
|
| Ausgabe: | First edition |
| Schriftenreihe: | Public relations collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Zusammenfassung: | Part I. The business -- 1. Why hire a public relations firm? -- 2. Types of firms -- 3. Hiring a firm -- 4. Defining the work -- 5. How firms bill -- Part II. The working relationship between client and firm -- 6. The client-firm relationship -- 7. Progress reports -- 8. Research and execution -- 9. Evaluation -- Part III. Meeting expectations: measurement and evaluation -- 10. Meeting client expectations -- 11. Wrapping up -- Index This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in the first section of the book. The second section provides detail on the relationship between firm and client and focuses on what firms must do to satisfy client expectations of their work. The third and final section outlines how firms establish success or failure. Expert advice is provided on everything from hiring a firm to defining output and outcome expectations and everything in between |
| Beschreibung: | Includes bibliographical references (pages 107-108) and index |
| Beschreibung: | Online-Ressource (xii, 111 pages) |
| ISBN: | 9781606496657 9781606496640 |
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| 250 | |a First edition | ||
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| 520 | |a This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in the first section of the book. The second section provides detail on the relationship between firm and client and focuses on what firms must do to satisfy client expectations of their work. The third and final section outlines how firms establish success or failure. Expert advice is provided on everything from hiring a firm to defining output and outcome expectations and everything in between | ||
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Datensatz im Suchindex
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| _version_ | 1806188255122554880 |
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| author | Pritchard, Robert D. Smith, Stacey (Public relations consultant) |
| author_facet | Pritchard, Robert D. Smith, Stacey (Public relations consultant) |
| author_role | aut aut |
| author_sort | Pritchard, Robert D. |
| author_variant | r d p rd rdp s s ss |
| building | Verbundindex |
| bvnumber | BV045876061 |
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV045876061 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:29:09Z |
| institution | BVB |
| isbn | 9781606496657 9781606496640 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259279 |
| oclc_num | 900878434 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| physical | Online-Ressource (xii, 111 pages) |
| psigel | ZDB-191-BEX |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Public relations collection |
| spellingShingle | Pritchard, Robert D. Smith, Stacey (Public relations consultant) The public relations firm Public relations firms |
| title | The public relations firm |
| title_auth | The public relations firm |
| title_exact_search | The public relations firm |
| title_full | The public relations firm Bob "Pritch" Pritchard, Stacey Smith |
| title_fullStr | The public relations firm Bob "Pritch" Pritchard, Stacey Smith |
| title_full_unstemmed | The public relations firm Bob "Pritch" Pritchard, Stacey Smith |
| title_short | The public relations firm |
| title_sort | the public relations firm |
| topic | Public relations firms |
| topic_facet | Public relations firms |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000351.html |
| work_keys_str_mv | AT pritchardrobertd thepublicrelationsfirm AT smithstacey thepublicrelationsfirm |