Strategic management: a practical guide

Section 1. Setting the course of the organization -- 1. The strategic management process -- 2. Establish a vision -- Section 2. Environmental issues: the organization in context -- 3. Governance and social responsibility of the firm -- 4. Sustainability -- 5. Monitoring the external environment -- S...

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Bibliographic Details
Main Authors: Brennan, Linda L. (Author), Sisk, Faye (Author)
Format: Electronic eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2015
Series:Strategic management collection
Subjects:
Online Access:FHN01
FWS01
FWS02
UBY01
Volltext
Summary:Section 1. Setting the course of the organization -- 1. The strategic management process -- 2. Establish a vision -- Section 2. Environmental issues: the organization in context -- 3. Governance and social responsibility of the firm -- 4. Sustainability -- 5. Monitoring the external environment -- Section 3. How to decide which strategy is best -- 6. Assessing organizational strengths and weaknesses -- 7. The value chain -- 8. Creating organizational vision -- 9. How to innovate and how innovation fits with strategy -- Section 4. Implementation -- 10. Strategic clarity: is your plan complete and understandable? -- 11. Evaluating your strategy in a global context -- 12. How to provide strategic leadership -- About the authors -- References -- Index
Item Description:Includes bibliographical references (pages 123-129) and index
Physical Description:Online-Ressource (135 pages) Illustrationen
ISBN:9781631571930