Communication in responsible business: strategies, concepts, and cases
1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability re...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
2012
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Corporate communication collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Zusammenfassung: | 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities |
| Beschreibung: | Part of: 2012 digital library Includes bibliographical references (p. 165-180) and index |
| Beschreibung: | Online-Ressource (185 p.) |
| ISBN: | 9781606493250 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 724002 |
|---|---|
| _version_ | 1806188166013517824 |
| any_adam_object | |
| author | Conaway, Roger N. |
| author_facet | Conaway, Roger N. |
| author_role | aut |
| author_sort | Conaway, Roger N. |
| author_variant | r n c rn rnc |
| building | Verbundindex |
| bvnumber | BV045875852 |
| classification_rvk | QP 637 |
| collection | ZDB-191-BEX |
| ctrlnum | (ZDB-191-BEX)10594646 (OCoLC)808991409 (DE-599)BVBBV045875852 |
| dewey-full | 658.45 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.45 |
| dewey-search | 658.45 |
| dewey-sort | 3658.45 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV045875852 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:27:43Z |
| institution | BVB |
| isbn | 9781606493250 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259071 |
| oclc_num | 808991409 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| physical | Online-Ressource (185 p.) |
| psigel | ZDB-191-BEX |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Corporate communication collection |
| spellingShingle | Conaway, Roger N. Communication in responsible business strategies, concepts, and cases Business communication Social responsibility of business Corporate Social Responsibility (DE-588)7697760-2 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd Imagepolitik (DE-588)4343856-8 gnd |
| subject_GND | (DE-588)7697760-2 (DE-588)4031883-7 (DE-588)4061963-1 (DE-588)4343856-8 |
| title | Communication in responsible business strategies, concepts, and cases |
| title_auth | Communication in responsible business strategies, concepts, and cases |
| title_exact_search | Communication in responsible business strategies, concepts, and cases |
| title_full | Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch |
| title_fullStr | Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch |
| title_full_unstemmed | Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch |
| title_short | Communication in responsible business |
| title_sort | communication in responsible business strategies concepts and cases |
| title_sub | strategies, concepts, and cases |
| topic | Business communication Social responsibility of business Corporate Social Responsibility (DE-588)7697760-2 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd Imagepolitik (DE-588)4343856-8 gnd |
| topic_facet | Business communication Social responsibility of business Corporate Social Responsibility Kommunikation Unternehmen Imagepolitik |
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