Strategic marketing planning for the small to medium-sized business: writing a marketing plan
Acknowledgments -- From the author -- How to use this manual -- 1. Marketing theory: real life -- 2. Doing your homework -- 3. Competing effectively -- 4. Identifying marketplace trends -- 5. The marketing plan -- 6. Common ways to send a message to your market -- 7. A working model -- 8. Bringing t...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
c2012
|
| Edition: | 1st ed |
| Series: | Marketing strategy collection
|
| Subjects: | |
| Online Access: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Summary: | Acknowledgments -- From the author -- How to use this manual -- 1. Marketing theory: real life -- 2. Doing your homework -- 3. Competing effectively -- 4. Identifying marketplace trends -- 5. The marketing plan -- 6. Common ways to send a message to your market -- 7. A working model -- 8. Bringing the total plan together -- Conclusion -- Index Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating |
| Item Description: | Includes index |
| Physical Description: | Online-Ressource (xii, 96 p.) |
| ISBN: | 9781606493748 |
Staff View
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| id | DE-604.BV045875836 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:58:07Z |
| institution | BVB |
| isbn | 9781606493748 |
| language | English |
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| physical | Online-Ressource (xii, 96 p.) |
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| spellingShingle | Anderson, David W. Strategic marketing planning for the small to medium-sized business writing a marketing plan Small business marketing / Planning Strategic planning |
| title | Strategic marketing planning for the small to medium-sized business writing a marketing plan |
| title_auth | Strategic marketing planning for the small to medium-sized business writing a marketing plan |
| title_exact_search | Strategic marketing planning for the small to medium-sized business writing a marketing plan |
| title_full | Strategic marketing planning for the small to medium-sized business writing a marketing plan David W. Anderson |
| title_fullStr | Strategic marketing planning for the small to medium-sized business writing a marketing plan David W. Anderson |
| title_full_unstemmed | Strategic marketing planning for the small to medium-sized business writing a marketing plan David W. Anderson |
| title_short | Strategic marketing planning for the small to medium-sized business |
| title_sort | strategic marketing planning for the small to medium sized business writing a marketing plan |
| title_sub | writing a marketing plan |
| topic | Small business marketing / Planning Strategic planning |
| topic_facet | Small business marketing / Planning Strategic planning |
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