APA-Zitierstil (7. Ausg.)

Anderson, D. W. (2012). Strategic marketing planning for the small to medium-sized business: Writing a marketing plan. Business Expert Press.

Chicago-Zitierstil (17. Ausg.)

Anderson, David W. Strategic Marketing Planning for the Small to Medium-sized Business: Writing a Marketing Plan. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press, 2012.

MLA-Zitierstil (9. Ausg.)

Anderson, David W. Strategic Marketing Planning for the Small to Medium-sized Business: Writing a Marketing Plan. Business Expert Press, 2012.