Building a marketing plan: a complete guide
List of illustrations -- Foreword -- Acknowledgments -- 1. Introduction to marketing planning -- 2. The situation analysis -- 3. Analyzing the target market, part 1, marketing research -- 4. Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, target...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
2011
|
| Edition: | 1st ed |
| Series: | Marketing strategy collection
|
| Subjects: | |
| Online Access: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Summary: | List of illustrations -- Foreword -- Acknowledgments -- 1. Introduction to marketing planning -- 2. The situation analysis -- 3. Analyzing the target market, part 1, marketing research -- 4. Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) -- 5. Marketing objectives and strategy formulation -- 6. Planning for products and brands -- 7. Planning for pricing -- 8. Planning for integrated marketing communications -- 9. Planning for distribution channels and market logistics -- 10. Marketing implementation and control -- Appendix: Pindari Boomerang Factory marketing plan example -- Notes -- References -- Index In any journey, if you don't know where you are going, how will you know when you get there? Equally, if you don't have a focus and direction for your organization, which is underpinned by realistic, actionable, measurable, marketing objectives and a good idea of how to achieve those objectives, then how can you grow your business and achieve long- term profitability? This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner |
| Item Description: | Includes bibliographical references (p. 201-212) and index |
| Physical Description: | Online-Ressource (xiv, 221 p.) |
| ISBN: | 9781606491607 |
Staff View
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| id | DE-604.BV045875831 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:58:07Z |
| institution | BVB |
| isbn | 9781606491607 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259050 |
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| publishDate | 2011 |
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| publisher | Business Expert Press |
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| spellingShingle | Wong, Ho Yin Building a marketing plan a complete guide Marketing / Planning Marketingkonzept (DE-588)4120696-4 gnd |
| subject_GND | (DE-588)4120696-4 |
| title | Building a marketing plan a complete guide |
| title_auth | Building a marketing plan a complete guide |
| title_exact_search | Building a marketing plan a complete guide |
| title_full | Building a marketing plan a complete guide Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar |
| title_fullStr | Building a marketing plan a complete guide Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar |
| title_full_unstemmed | Building a marketing plan a complete guide Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar |
| title_short | Building a marketing plan |
| title_sort | building a marketing plan a complete guide |
| title_sub | a complete guide |
| topic | Marketing / Planning Marketingkonzept (DE-588)4120696-4 gnd |
| topic_facet | Marketing / Planning Marketingkonzept |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000113.html |
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