Fundamentals of writing for marketing and public relations: a step-by-step guide for quick and effective results
List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
2010
|
| Edition: | 1st ed |
| Series: | Corporate communication collection
|
| Subjects: | |
| Online Access: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Summary: | List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner |
| Item Description: | Includes bibliographical references (p. 85-87) and index |
| Physical Description: | Online-Ressource (94 p.) |
| ISBN: | 9781606491744 |
Staff View
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| id | DE-604.BV045875780 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:58:07Z |
| institution | BVB |
| isbn | 9781606491744 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031258999 |
| oclc_num | 712119338 |
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| physical | Online-Ressource (94 p.) |
| psigel | ZDB-191-BEX |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Corporate communication collection |
| spellingShingle | Mizrahi, Janet Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results Business writing Communication in marketing Public relations |
| title | Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results |
| title_auth | Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results |
| title_exact_search | Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results |
| title_full | Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results Janet Mizrahi |
| title_fullStr | Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results Janet Mizrahi |
| title_full_unstemmed | Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results Janet Mizrahi |
| title_short | Fundamentals of writing for marketing and public relations |
| title_sort | fundamentals of writing for marketing and public relations a step by step guide for quick and effective results |
| title_sub | a step-by-step guide for quick and effective results |
| topic | Business writing Communication in marketing Public relations |
| topic_facet | Business writing Communication in marketing Public relations |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000059.html |
| work_keys_str_mv | AT mizrahijanet fundamentalsofwritingformarketingandpublicrelationsastepbystepguideforquickandeffectiveresults |