Strategic planning: fundamentals for small business

Introduction -- Chapter 1. Vision, mission, and values -- Chapter 2. External analysis -- Chapter 3. Internal analysis -- Chapter 4. Strategy -- Chapter 5. Tactics -- Notes -- References -- Index

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Bibliographic Details
Main Author: May, Gary L. (Author)
Format: Electronic eBook
Language:English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2010
Edition:1st ed
Series:Small business management and entrepreneurship collection
Subjects:
Online Access:FHN01
FWS01
FWS02
UBY01
Volltext
Summary:Introduction -- Chapter 1. Vision, mission, and values -- Chapter 2. External analysis -- Chapter 3. Internal analysis -- Chapter 4. Strategy -- Chapter 5. Tactics -- Notes -- References -- Index
This book explains how small-business owners and managers can use strategic planning to gain a competitive edge, earn higher profits, and increase personal satisfaction. Here is the mantra for the small businessperson that is the theme of this book: be focused, be different, and be better. This book provides simple models and practical illustrations to guide the small-business planning team through the basics of the strategic-planning process. With strategic planning, you can control your destiny and guide your business toward profitable achievement of your vision
Item Description:Includes bibliographical references (p. [73]-75) and index
Physical Description:Online-Ressource (79 p.)
ISBN:9781606490877
1606490877