Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2019
Cham Springer International Publishing |
| Schriftenreihe: | International Series in Advanced Management Studies
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XXV, 192 Seiten) 2 Illustrationen, 1 Illustration (farbig) |
| ISBN: | 9783030159993 |
| DOI: | 10.1007/978-3-030-15999-3 |
Internformat
MARC
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 723043 |
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| _version_ | 1824554831581282304 |
| any_adam_object | |
| author | Candelo, Elena |
| author_GND | (DE-588)1251760880 |
| author_facet | Candelo, Elena |
| author_role | aut |
| author_sort | Candelo, Elena |
| author_variant | e c ec |
| building | Verbundindex |
| bvnumber | BV045860701 |
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| dewey-full | 338.476292 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.476292 |
| dewey-search | 338.476292 |
| dewey-sort | 3338.476292 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-15999-3 |
| format | Electronic eBook |
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| id | DE-604.BV045860701 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:58:01Z |
| institution | BVB |
| isbn | 9783030159993 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031244190 |
| oclc_num | 1101126204 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (XXV, 192 Seiten) 2 Illustrationen, 1 Illustration (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2019 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series2 | International Series in Advanced Management Studies |
| spellingShingle | Candelo, Elena Marketing Innovations in the Automotive Industry Meeting the Challenges of the Digital Age Automotive Industry Marketing Innovation/Technology Management IT in Business Engineering Economics, Organization, Logistics, Marketing Automobile industry and trade Management Information technology Engineering economy Kraftfahrzeugindustrie (DE-588)4032690-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4032690-1 (DE-588)4037589-4 |
| title | Marketing Innovations in the Automotive Industry Meeting the Challenges of the Digital Age |
| title_auth | Marketing Innovations in the Automotive Industry Meeting the Challenges of the Digital Age |
| title_exact_search | Marketing Innovations in the Automotive Industry Meeting the Challenges of the Digital Age |
| title_full | Marketing Innovations in the Automotive Industry Meeting the Challenges of the Digital Age by Elena Candelo |
| title_fullStr | Marketing Innovations in the Automotive Industry Meeting the Challenges of the Digital Age by Elena Candelo |
| title_full_unstemmed | Marketing Innovations in the Automotive Industry Meeting the Challenges of the Digital Age by Elena Candelo |
| title_short | Marketing Innovations in the Automotive Industry |
| title_sort | marketing innovations in the automotive industry meeting the challenges of the digital age |
| title_sub | Meeting the Challenges of the Digital Age |
| topic | Automotive Industry Marketing Innovation/Technology Management IT in Business Engineering Economics, Organization, Logistics, Marketing Automobile industry and trade Management Information technology Engineering economy Kraftfahrzeugindustrie (DE-588)4032690-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Automotive Industry Marketing Innovation/Technology Management IT in Business Engineering Economics, Organization, Logistics, Marketing Automobile industry and trade Management Information technology Engineering economy Kraftfahrzeugindustrie |
| url | https://doi.org/10.1007/978-3-030-15999-3 |
| work_keys_str_mv | AT candeloelena marketinginnovationsintheautomotiveindustrymeetingthechallengesofthedigitalage |