Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2019
Cham Springer International Publishing |
| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XLVII, 956 Seiten) 62 Illustrationen, 17 Illustrationen (farbig) |
| ISBN: | 9783030025687 |
| DOI: | 10.1007/978-3-030-02568-7 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 723016 |
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| _version_ | 1806188032649330688 |
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| author2 | Rossi, Patricia Krey, Nina |
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| author_GND | (DE-588)1245419056 (DE-588)1250045215 |
| author_facet | Rossi, Patricia Krey, Nina |
| building | Verbundindex |
| bvnumber | BV045860632 |
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| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-02568-7 |
| format | Electronic eBook |
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| genre | (DE-588)1071861417 Konferenzschrift 2018 gnd-content (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Konferenzschrift 2018 Aufsatzsammlung |
| id | DE-604.BV045860632 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:25:36Z |
| institution | BVB |
| isbn | 9783030025687 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031244122 |
| oclc_num | 1101131613 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (XLVII, 956 Seiten) 62 Illustrationen, 17 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2019 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Consumer Behavior Customer Relationship Management Online Marketing/Social Media Motivation research (Marketing) Customer relations-Management Internet marketing Marketing (DE-588)4037589-4 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4129147-5 (DE-588)1071861417 (DE-588)4143413-4 |
| title | Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
| title_auth | Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
| title_exact_search | Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
| title_full | Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) by Patricia Rossi, Nina Krey, editors |
| title_fullStr | Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) by Patricia Rossi, Nina Krey, editors |
| title_full_unstemmed | Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) by Patricia Rossi, Nina Krey, editors |
| title_short | Finding New Ways to Engage and Satisfy Global Customers |
| title_sort | finding new ways to engage and satisfy global customers proceedings of the 2018 academy of marketing science ams world marketing congress wmc |
| title_sub | Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
| topic | Consumer Behavior Customer Relationship Management Online Marketing/Social Media Motivation research (Marketing) Customer relations-Management Internet marketing Marketing (DE-588)4037589-4 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd |
| topic_facet | Consumer Behavior Customer Relationship Management Online Marketing/Social Media Motivation research (Marketing) Customer relations-Management Internet marketing Marketing Verbraucherzufriedenheit Konferenzschrift 2018 Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-030-02568-7 |
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