Advertising & IMC: principles & practice
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Pearson
[2019]
|
| Edition: | 11 e, global edition |
| Series: | Always learning
|
| Subjects: | |
| Physical Description: | 664 Seiten Illustrationen |
| ISBN: | 9781292262062 |
Staff View
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Record in the Search Index
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| author | Moriarty, Sandra E. 1943- Mitchell, Nancy 1950- Wells, William 1926- |
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| id | DE-604.BV045681813 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:24:50Z |
| institution | BVB |
| isbn | 9781292262062 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031065279 |
| oclc_num | 1099915649 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | 664 Seiten Illustrationen |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Pearson |
| record_format | marc |
| series2 | Always learning |
| spelling | Moriarty, Sandra E. 1943- Verfasser (DE-588)124464866 aut Advertising & IMC principles & practice Sandra Moriarty ; Nancy Mitchell ; William Wells Advertising and IMC 11 e, global edition Harlow Pearson [2019] © 2019 664 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Always learning Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Mitchell, Nancy 1950- Verfasser (DE-588)1012821285 aut Wells, William 1926- Verfasser (DE-588)131677985 aut |
| spellingShingle | Moriarty, Sandra E. 1943- Mitchell, Nancy 1950- Wells, William 1926- Advertising & IMC principles & practice Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising & IMC principles & practice |
| title_alt | Advertising and IMC |
| title_auth | Advertising & IMC principles & practice |
| title_exact_search | Advertising & IMC principles & practice |
| title_full | Advertising & IMC principles & practice Sandra Moriarty ; Nancy Mitchell ; William Wells |
| title_fullStr | Advertising & IMC principles & practice Sandra Moriarty ; Nancy Mitchell ; William Wells |
| title_full_unstemmed | Advertising & IMC principles & practice Sandra Moriarty ; Nancy Mitchell ; William Wells |
| title_short | Advertising & IMC |
| title_sort | advertising imc principles practice |
| title_sub | principles & practice |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
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