Advertising & IMC: principles & practice
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow
Pearson
[2019]
|
| Ausgabe: | 11 e, global edition |
| Schriftenreihe: | Always learning
|
| Schlagworte: | |
| Beschreibung: | 664 Seiten Illustrationen |
| ISBN: | 9781292262062 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20190605 | ||
| 007 | t | ||
| 008 | 190502s2019 a||| |||| 00||| eng d | ||
| 020 | |a 9781292262062 |9 978-1-292-26206-2 | ||
| 035 | |a (OCoLC)1099915649 | ||
| 035 | |a (DE-599)BVBBV045681813 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Moriarty, Sandra E. |d 1943- |e Verfasser |0 (DE-588)124464866 |4 aut | |
| 245 | 1 | 0 | |a Advertising & IMC |b principles & practice |c Sandra Moriarty ; Nancy Mitchell ; William Wells |
| 246 | 1 | 3 | |a Advertising and IMC |
| 250 | |a 11 e, global edition | ||
| 264 | 1 | |a Harlow |b Pearson |c [2019] | |
| 264 | 4 | |c © 2019 | |
| 300 | |a 664 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Always learning | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Mitchell, Nancy |d 1950- |e Verfasser |0 (DE-588)1012821285 |4 aut | |
| 700 | 1 | |a Wells, William |d 1926- |e Verfasser |0 (DE-588)131677985 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031065279 | ||
Datensatz im Suchindex
| _version_ | 1804179751130103808 |
|---|---|
| any_adam_object | |
| author | Moriarty, Sandra E. 1943- Mitchell, Nancy 1950- Wells, William 1926- |
| author_GND | (DE-588)124464866 (DE-588)1012821285 (DE-588)131677985 |
| author_facet | Moriarty, Sandra E. 1943- Mitchell, Nancy 1950- Wells, William 1926- |
| author_role | aut aut aut |
| author_sort | Moriarty, Sandra E. 1943- |
| author_variant | s e m se sem n m nm w w ww |
| building | Verbundindex |
| bvnumber | BV045681813 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)1099915649 (DE-599)BVBBV045681813 |
| discipline | Wirtschaftswissenschaften |
| edition | 11 e, global edition |
| format | Book |
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| id | DE-604.BV045681813 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:24:50Z |
| institution | BVB |
| isbn | 9781292262062 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031065279 |
| oclc_num | 1099915649 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | 664 Seiten Illustrationen |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Pearson |
| record_format | marc |
| series2 | Always learning |
| spelling | Moriarty, Sandra E. 1943- Verfasser (DE-588)124464866 aut Advertising & IMC principles & practice Sandra Moriarty ; Nancy Mitchell ; William Wells Advertising and IMC 11 e, global edition Harlow Pearson [2019] © 2019 664 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Always learning Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Mitchell, Nancy 1950- Verfasser (DE-588)1012821285 aut Wells, William 1926- Verfasser (DE-588)131677985 aut |
| spellingShingle | Moriarty, Sandra E. 1943- Mitchell, Nancy 1950- Wells, William 1926- Advertising & IMC principles & practice Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising & IMC principles & practice |
| title_alt | Advertising and IMC |
| title_auth | Advertising & IMC principles & practice |
| title_exact_search | Advertising & IMC principles & practice |
| title_full | Advertising & IMC principles & practice Sandra Moriarty ; Nancy Mitchell ; William Wells |
| title_fullStr | Advertising & IMC principles & practice Sandra Moriarty ; Nancy Mitchell ; William Wells |
| title_full_unstemmed | Advertising & IMC principles & practice Sandra Moriarty ; Nancy Mitchell ; William Wells |
| title_short | Advertising & IMC |
| title_sort | advertising imc principles practice |
| title_sub | principles & practice |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
| work_keys_str_mv | AT moriartysandrae advertisingimcprinciplespractice AT mitchellnancy advertisingimcprinciplespractice AT wellswilliam advertisingimcprinciplespractice AT moriartysandrae advertisingandimc AT mitchellnancy advertisingandimc AT wellswilliam advertisingandimc |