APA (7th ed.) Citation

Moriarty, S. E., Mitchell, N., & Wells, W. (2019). Advertising & IMC: Principles & practice (11 e, global edition.). Pearson.

Chicago Style (17th ed.) Citation

Moriarty, Sandra E., Nancy Mitchell, and William Wells. Advertising & IMC: Principles & Practice. 11 e, global edition. Harlow: Pearson, 2019.

MLA (9th ed.) Citation

Moriarty, Sandra E., et al. Advertising & IMC: Principles & Practice. 11 e, global edition. Pearson, 2019.