Health care market strategy: from planning to action
"Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Burlington, MA
Jones & Bartlett Learning
[2020]
|
| Ausgabe: | Fifth edition |
| Schlagworte: | |
| Zusammenfassung: | "Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model...called the strategy/action match...from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. New to this Edition: Updated references to examples of market champions, disruptive organizations and innovative leaders as well as new discussions of the social and business conflicts between 'good market share' and 'bad market share' and potential future disruptive technologies. Updated examples reflecting current business models such as online retailers and online health information websites such as WebMD. Thoroughly updated chapter on the competitive marketplace with material on environmental trends, technology, competition, and shifts in market condition. More discussion on federal policy, Medicare and Medicaid, the ramifications of an aging population, higher costs, strained healthcare systems and an unpredictable congress "... "Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop"... |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 337 Seiten Illustrationen, Diagramme |
| ISBN: | 9781284150407 |
Internformat
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| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 362 - Social problems and services to groups |
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| dewey-search | 362.1068/8 |
| dewey-sort | 3362.1068 18 |
| dewey-tens | 360 - Social problems and services; associations |
| discipline | Soziologie Medizin |
| edition | Fifth edition |
| format | Book |
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| id | DE-604.BV045550622 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:21:15Z |
| institution | BVB |
| isbn | 9781284150407 |
| language | English |
| lccn | 018037600 |
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| oclc_num | 1060609704 |
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| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | XIII, 337 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Jones & Bartlett Learning |
| record_format | marc |
| spelling | Hillestad, Steven G. aut Health care market strategy from planning to action Steven G. Hillestad, BA, MA, Strategy Advisor, Minnnesota, Eric N. Berkowitz, PHD, MBA, Professor Emeritus, University of Massachusetts, Amherst, Massachusetts Fifth edition Burlington, MA Jones & Bartlett Learning [2020] XIII, 337 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model...called the strategy/action match...from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. New to this Edition: Updated references to examples of market champions, disruptive organizations and innovative leaders as well as new discussions of the social and business conflicts between 'good market share' and 'bad market share' and potential future disruptive technologies. Updated examples reflecting current business models such as online retailers and online health information websites such as WebMD. Thoroughly updated chapter on the competitive marketplace with material on environmental trends, technology, competition, and shifts in market condition. More discussion on federal policy, Medicare and Medicaid, the ramifications of an aging population, higher costs, strained healthcare systems and an unpredictable congress "... "Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop"... MEDICAL / Hospital Administration & Care / bisacsh Medical care Marketing Strategic planning Health services administration MEDICAL / Hospital Administration & Care Marketing (DE-588)4037589-4 gnd rswk-swf Gesundheitswesen (DE-588)4020775-4 gnd rswk-swf Gesundheitswesen (DE-588)4020775-4 s Marketing (DE-588)4037589-4 s DE-604 Berkowitz, Eric N. aut |
| spellingShingle | Hillestad, Steven G. Berkowitz, Eric N. Health care market strategy from planning to action MEDICAL / Hospital Administration & Care / bisacsh Medical care Marketing Strategic planning Health services administration MEDICAL / Hospital Administration & Care Marketing (DE-588)4037589-4 gnd Gesundheitswesen (DE-588)4020775-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4020775-4 |
| title | Health care market strategy from planning to action |
| title_auth | Health care market strategy from planning to action |
| title_exact_search | Health care market strategy from planning to action |
| title_full | Health care market strategy from planning to action Steven G. Hillestad, BA, MA, Strategy Advisor, Minnnesota, Eric N. Berkowitz, PHD, MBA, Professor Emeritus, University of Massachusetts, Amherst, Massachusetts |
| title_fullStr | Health care market strategy from planning to action Steven G. Hillestad, BA, MA, Strategy Advisor, Minnnesota, Eric N. Berkowitz, PHD, MBA, Professor Emeritus, University of Massachusetts, Amherst, Massachusetts |
| title_full_unstemmed | Health care market strategy from planning to action Steven G. Hillestad, BA, MA, Strategy Advisor, Minnnesota, Eric N. Berkowitz, PHD, MBA, Professor Emeritus, University of Massachusetts, Amherst, Massachusetts |
| title_short | Health care market strategy |
| title_sort | health care market strategy from planning to action |
| title_sub | from planning to action |
| topic | MEDICAL / Hospital Administration & Care / bisacsh Medical care Marketing Strategic planning Health services administration MEDICAL / Hospital Administration & Care Marketing (DE-588)4037589-4 gnd Gesundheitswesen (DE-588)4020775-4 gnd |
| topic_facet | MEDICAL / Hospital Administration & Care / bisacsh Medical care Marketing Strategic planning Health services administration MEDICAL / Hospital Administration & Care Marketing Gesundheitswesen |
| work_keys_str_mv | AT hillestadsteveng healthcaremarketstrategyfromplanningtoaction AT berkowitzericn healthcaremarketstrategyfromplanningtoaction |