Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham
Springer
[2019]
Cham Springer International Publishing |
| Subjects: | |
| Online Access: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext |
| Item Description: | Adaptation from the German language edition: Grundlagen empirischer Forschung : zur Methodologie in der Betriebswirtschaftslehre by Martin Eisend and Alfred Kuss |
| Physical Description: | 1 Online-Ressource (IX, 238 Seiten) 65 Illustrationen, 1 Illustration (farbig) |
| ISBN: | 9783030107949 |
| DOI: | 10.1007/978-3-030-10794-9 |
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MARC
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Record in the Search Index
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| author | Eisend, Martin 1968- Kuß, Alfred 1947- |
| author_GND | (DE-588)123277248 (DE-588)122732367 |
| author_facet | Eisend, Martin 1968- Kuß, Alfred 1947- |
| author_role | aut aut |
| author_sort | Eisend, Martin 1968- |
| author_variant | m e me a k ak |
| building | Verbundindex |
| bvnumber | BV045538140 |
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| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783030107949 (OCoLC)1091711617 (DE-599)BVBBV045538140 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-10794-9 |
| format | Electronic eBook |
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| id | DE-604.BV045538140 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:57:51Z |
| institution | BVB |
| isbn | 9783030107949 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030922130 |
| oclc_num | 1091711617 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (IX, 238 Seiten) 65 Illustrationen, 1 Illustration (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2019 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| spellingShingle | Eisend, Martin 1968- Kuß, Alfred 1947- Research Methodology in Marketing Theory Development, Empirical Approaches and Philosophy of Science Considerations Marketing Research Ethics Research Methodology Research-Moral and ethical aspec Sociology-Research Theoriebildung (DE-588)4185105-5 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Empirische Forschung (DE-588)4300400-3 gnd Wissenschaftstheorie (DE-588)4117665-0 gnd |
| subject_GND | (DE-588)4185105-5 (DE-588)4069402-1 (DE-588)4300400-3 (DE-588)4117665-0 |
| title | Research Methodology in Marketing Theory Development, Empirical Approaches and Philosophy of Science Considerations |
| title_alt | Grundlagen empirischer Forschung |
| title_auth | Research Methodology in Marketing Theory Development, Empirical Approaches and Philosophy of Science Considerations |
| title_exact_search | Research Methodology in Marketing Theory Development, Empirical Approaches and Philosophy of Science Considerations |
| title_full | Research Methodology in Marketing Theory Development, Empirical Approaches and Philosophy of Science Considerations Martin Eisend, Alfred Kuss |
| title_fullStr | Research Methodology in Marketing Theory Development, Empirical Approaches and Philosophy of Science Considerations Martin Eisend, Alfred Kuss |
| title_full_unstemmed | Research Methodology in Marketing Theory Development, Empirical Approaches and Philosophy of Science Considerations Martin Eisend, Alfred Kuss |
| title_short | Research Methodology in Marketing |
| title_sort | research methodology in marketing theory development empirical approaches and philosophy of science considerations |
| title_sub | Theory Development, Empirical Approaches and Philosophy of Science Considerations |
| topic | Marketing Research Ethics Research Methodology Research-Moral and ethical aspec Sociology-Research Theoriebildung (DE-588)4185105-5 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Empirische Forschung (DE-588)4300400-3 gnd Wissenschaftstheorie (DE-588)4117665-0 gnd |
| topic_facet | Marketing Research Ethics Research Methodology Research-Moral and ethical aspec Sociology-Research Theoriebildung Betriebswirtschaftslehre Empirische Forschung Wissenschaftstheorie |
| url | https://doi.org/10.1007/978-3-030-10794-9 |
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