APA (7th ed.) Citation

Eisend, M., & Kuß, A. (2019). Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations. Springer. https://doi.org/10.1007/978-3-030-10794-9

Chicago Style (17th ed.) Citation

Eisend, Martin, and Alfred Kuß. Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations. Cham: Springer, 2019. https://doi.org/10.1007/978-3-030-10794-9.

MLA (9th ed.) Citation

Eisend, Martin, and Alfred Kuß. Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations. Springer, 2019. https://doi.org/10.1007/978-3-030-10794-9.