APA (7th ed.) Citation

Alsem, K. J. (2019). Applied Strategic Marketing: A Step by Step Approach ([updated and revised version of its Dutch counterpart].). Routledge.

Chicago Style (17th ed.) Citation

Alsem, Karel Jan. Applied Strategic Marketing: A Step by Step Approach. [updated and revised version of its Dutch counterpart]. Abingdon, Oxon: Routledge, 2019.

MLA (9th ed.) Citation

Alsem, Karel Jan. Applied Strategic Marketing: A Step by Step Approach. [updated and revised version of its Dutch counterpart]. Routledge, 2019.