Strategic perspectives in destination marketing:
"This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tou...
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global
[2019]
|
| Subjects: | |
| Online Access: | DE-1050 DE-706 DE-83 DE-898 Volltext |
| Summary: | "This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future"... |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9781522558361 |
| DOI: | 10.4018/978-1-5225-5835-4 |
Staff View
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| id | DE-604.BV045492376 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:01:33Z |
| institution | BVB |
| isbn | 9781522558361 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030877225 |
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| physical | 1 Online-Ressource |
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| publishDate | 2019 |
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| publisher | IGI Global |
| record_format | marc |
| spelling | Strategic perspectives in destination marketing Mark Anthony Camilleri Hershey, PA IGI Global [2019] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier "This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future"... Place marketing Tourism Marketing Camilleri, Mark Anthony 1976- edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-5835-4 https://doi.org/10.4018/978-1-5225-5835-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Strategic perspectives in destination marketing Place marketing Tourism Marketing |
| title | Strategic perspectives in destination marketing |
| title_auth | Strategic perspectives in destination marketing |
| title_exact_search | Strategic perspectives in destination marketing |
| title_full | Strategic perspectives in destination marketing Mark Anthony Camilleri |
| title_fullStr | Strategic perspectives in destination marketing Mark Anthony Camilleri |
| title_full_unstemmed | Strategic perspectives in destination marketing Mark Anthony Camilleri |
| title_short | Strategic perspectives in destination marketing |
| title_sort | strategic perspectives in destination marketing |
| topic | Place marketing Tourism Marketing |
| topic_facet | Place marketing Tourism Marketing |
| url | https://doi.org/10.4018/978-1-5225-5835-4 |
| work_keys_str_mv | AT camillerimarkanthony strategicperspectivesindestinationmarketing |