Advertising diversity: ad agencies and the creation of Asian American consumers
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Durham ; London
Duke University Press
2015
|
| Subjects: | |
| Item Description: | Print version record |
| Physical Description: | 1 online resource ( xii, 314 pages) illustrations |
| ISBN: | 9780822375616 0822375613 |
Staff View
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Record in the Search Index
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| any_adam_object | |
| author | Shankar, Shalini 1972- |
| author_facet | Shankar, Shalini 1972- |
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| author_sort | Shankar, Shalini 1972- |
| author_variant | s s ss |
| building | Verbundindex |
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| collection | ZDB-4-NLEBK |
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| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/042 |
| dewey-search | 659.1/042 |
| dewey-sort | 3659.1 242 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045457879 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:18:38Z |
| institution | BVB |
| isbn | 9780822375616 0822375613 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030843138 |
| oclc_num | 1086280633 |
| open_access_boolean | |
| physical | 1 online resource ( xii, 314 pages) illustrations |
| psigel | ZDB-4-NLEBK |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Duke University Press |
| record_format | marc |
| spelling | Shankar, Shalini 1972- Verfasser aut Advertising diversity ad agencies and the creation of Asian American consumers Shalini Shankar Durham ; London Duke University Press 2015 2015 1 online resource ( xii, 314 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Print version record Advertising Social aspects United States Asian American consumers United States Asian Americans Race identity United States Stereotypes (Social psychology) in advertising United States Advertising agencies United States Minorities in advertising United States Erscheint auch als Druck-Ausgabe Shankar, Shalini, 1972- Advertising diversity Durham ; London : Duke University Press, 2015 9780822358640 |
| spellingShingle | Shankar, Shalini 1972- Advertising diversity ad agencies and the creation of Asian American consumers Advertising Social aspects United States Asian American consumers United States Asian Americans Race identity United States Stereotypes (Social psychology) in advertising United States Advertising agencies United States Minorities in advertising United States |
| title | Advertising diversity ad agencies and the creation of Asian American consumers |
| title_auth | Advertising diversity ad agencies and the creation of Asian American consumers |
| title_exact_search | Advertising diversity ad agencies and the creation of Asian American consumers |
| title_full | Advertising diversity ad agencies and the creation of Asian American consumers Shalini Shankar |
| title_fullStr | Advertising diversity ad agencies and the creation of Asian American consumers Shalini Shankar |
| title_full_unstemmed | Advertising diversity ad agencies and the creation of Asian American consumers Shalini Shankar |
| title_short | Advertising diversity |
| title_sort | advertising diversity ad agencies and the creation of asian american consumers |
| title_sub | ad agencies and the creation of Asian American consumers |
| topic | Advertising Social aspects United States Asian American consumers United States Asian Americans Race identity United States Stereotypes (Social psychology) in advertising United States Advertising agencies United States Minorities in advertising United States |
| topic_facet | Advertising Social aspects United States Asian American consumers United States Asian Americans Race identity United States Stereotypes (Social psychology) in advertising United States Advertising agencies United States Minorities in advertising United States |
| work_keys_str_mv | AT shankarshalini advertisingdiversityadagenciesandthecreationofasianamericanconsumers |