Selling the Silver Bullet: the Lone Ranger and transmedia brand licensing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Austin
University of Texas Press
2015
|
| Ausgabe: | First edition |
| Schriftenreihe: | Texas film and media studies series
|
| Schlagworte: | |
| Beschreibung: | Description based on print version record |
| Beschreibung: | 1 online resource (x, 319 pages) illustrations |
| ISBN: | 9781477303962 1477303960 |
Internformat
MARC
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| 020 | |a 1477303960 |c electronic bk. |9 1-4773-0396-0 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Santo, Avi |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Selling the Silver Bullet |b the Lone Ranger and transmedia brand licensing |c Avi Santo |
| 250 | |a First edition | ||
| 264 | 1 | |a Austin |b University of Texas Press |c 2015 | |
| 300 | |a 1 online resource (x, 319 pages) |b illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Texas film and media studies series | |
| 500 | |a Description based on print version record | ||
| 600 | 1 | 4 | |a Lone Ranger |c (Fictitious character) |
| 650 | 4 | |a Product management |a License agreements |a Character merchandising |a Branding (Marketing) | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9780292772533 |z 029277253X |z 9780292772540 |z 0292772548 |
| 912 | |a ZDB-4-NLEBK | ||
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Datensatz im Suchindex
| _version_ | 1804179360533446656 |
|---|---|
| any_adam_object | |
| author | Santo, Avi |
| author_facet | Santo, Avi |
| author_role | aut |
| author_sort | Santo, Avi |
| author_variant | a s as |
| building | Verbundindex |
| bvnumber | BV045457731 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (ZDB-4-NLEBK)937486 (OCoLC)1086271904 (DE-599)BVBBV045457731 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV045457731 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:18:38Z |
| institution | BVB |
| isbn | 9781477303962 1477303960 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030842990 |
| oclc_num | 1086271904 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 online resource (x, 319 pages) illustrations |
| psigel | ZDB-4-NLEBK |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | University of Texas Press |
| record_format | marc |
| series2 | Texas film and media studies series |
| spelling | Santo, Avi Verfasser aut Selling the Silver Bullet the Lone Ranger and transmedia brand licensing Avi Santo First edition Austin University of Texas Press 2015 1 online resource (x, 319 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Texas film and media studies series Description based on print version record Lone Ranger (Fictitious character) Product management License agreements Character merchandising Branding (Marketing) Erscheint auch als Druck-Ausgabe 9780292772533 029277253X 9780292772540 0292772548 |
| spellingShingle | Santo, Avi Selling the Silver Bullet the Lone Ranger and transmedia brand licensing Lone Ranger (Fictitious character) Product management License agreements Character merchandising Branding (Marketing) |
| title | Selling the Silver Bullet the Lone Ranger and transmedia brand licensing |
| title_auth | Selling the Silver Bullet the Lone Ranger and transmedia brand licensing |
| title_exact_search | Selling the Silver Bullet the Lone Ranger and transmedia brand licensing |
| title_full | Selling the Silver Bullet the Lone Ranger and transmedia brand licensing Avi Santo |
| title_fullStr | Selling the Silver Bullet the Lone Ranger and transmedia brand licensing Avi Santo |
| title_full_unstemmed | Selling the Silver Bullet the Lone Ranger and transmedia brand licensing Avi Santo |
| title_short | Selling the Silver Bullet |
| title_sort | selling the silver bullet the lone ranger and transmedia brand licensing |
| title_sub | the Lone Ranger and transmedia brand licensing |
| topic | Lone Ranger (Fictitious character) Product management License agreements Character merchandising Branding (Marketing) |
| topic_facet | Lone Ranger (Fictitious character) Product management License agreements Character merchandising Branding (Marketing) |
| work_keys_str_mv | AT santoavi sellingthesilverbulletthelonerangerandtransmediabrandlicensing |