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Bibliographic Details
Main Authors:	Lilien, Gary L. 1946- (Author), Rangaswamy, Arvind 1954- (Author), De Bruyn, Arnaud 1973- (Author)
Format:	Book
Language:	English
Published:	State College, PA DecisionPro, Inc [2017]
Edition:	3rd edition
Subjects:	Marketing / Data processing Marketing / Decision making / Mathematical models Marketing / Decision making / Data processing Marketing / Informatique Marketing / Prise de décision / Modèles mathématiques Marketing / Prise de décision (statistique) / Informatique Marktanalyse Marketingstrategie Marketing Computerunterstütztes Verfahren
Item Description:	Literaturverzeichnis: Seite [297]-305
Physical Description:	XVI, 305 Seiten Illustrationen, Diagramme
ISBN:	9780985764821 0985764821

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spellingShingle	Lilien, Gary L. 1946- Rangaswamy, Arvind 1954- De Bruyn, Arnaud 1973- Principles of marketing engineering and analytics Marketing / Data processing Marketing / Decision making / Mathematical models Marketing / Decision making / Data processing Marketing / Informatique Marketing / Prise de décision / Modèles mathématiques Marketing / Prise de décision (statistique) / Informatique Marktanalyse (DE-588)4037624-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd
subject_GND	(DE-588)4037624-2 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4139030-1
title	Principles of marketing engineering and analytics
title_alt	Principles of marketing engineering
title_auth	Principles of marketing engineering and analytics
title_exact_search	Principles of marketing engineering and analytics
title_full	Principles of marketing engineering and analytics Gary L. Lilien (The Pennsylvania State University), Arvind Rangaswamy (The Pennsylvania State University), Arnaud De Bruyn (ESSEC Business School, France)
title_fullStr	Principles of marketing engineering and analytics Gary L. Lilien (The Pennsylvania State University), Arvind Rangaswamy (The Pennsylvania State University), Arnaud De Bruyn (ESSEC Business School, France)
title_full_unstemmed	Principles of marketing engineering and analytics Gary L. Lilien (The Pennsylvania State University), Arvind Rangaswamy (The Pennsylvania State University), Arnaud De Bruyn (ESSEC Business School, France)
title_short	Principles of marketing engineering and analytics
title_sort	principles of marketing engineering and analytics
topic	Marketing / Data processing Marketing / Decision making / Mathematical models Marketing / Decision making / Data processing Marketing / Informatique Marketing / Prise de décision / Modèles mathématiques Marketing / Prise de décision (statistique) / Informatique Marktanalyse (DE-588)4037624-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd
topic_facet	Marketing / Data processing Marketing / Decision making / Mathematical models Marketing / Decision making / Data processing Marketing / Informatique Marketing / Prise de décision / Modèles mathématiques Marketing / Prise de décision (statistique) / Informatique Marktanalyse Marketingstrategie Marketing Computerunterstütztes Verfahren
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