Principles of marketing engineering and analytics:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
State College, PA
DecisionPro, Inc
[2017]
|
| Ausgabe: | 3rd edition |
| Schlagworte: | |
| Beschreibung: | Literaturverzeichnis: Seite [297]-305 |
| Beschreibung: | XVI, 305 Seiten Illustrationen, Diagramme |
| ISBN: | 9780985764821 0985764821 |
Internformat
MARC
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| 240 | 1 | 0 | |a Principles of marketing engineering |
| 245 | 1 | 0 | |a Principles of marketing engineering and analytics |c Gary L. Lilien (The Pennsylvania State University), Arvind Rangaswamy (The Pennsylvania State University), Arnaud De Bruyn (ESSEC Business School, France) |
| 250 | |a 3rd edition | ||
| 264 | 1 | |a State College, PA |b DecisionPro, Inc |c [2017] | |
| 300 | |a XVI, 305 Seiten |b Illustrationen, Diagramme | ||
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| 500 | |a Literaturverzeichnis: Seite [297]-305 | ||
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| 650 | 4 | |a Marketing / Decision making / Data processing | |
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| 650 | 4 | |a Marketing / Prise de décision / Modèles mathématiques | |
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| author | Lilien, Gary L. 1946- Rangaswamy, Arvind 1954- De Bruyn, Arnaud 1973- |
| author_GND | (DE-588)133632148 (DE-588)170764451 (DE-588)13004542X |
| author_facet | Lilien, Gary L. 1946- Rangaswamy, Arvind 1954- De Bruyn, Arnaud 1973- |
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| author_sort | Lilien, Gary L. 1946- |
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| classification_rvk | QP 600 QP 650 |
| ctrlnum | (OCoLC)990014134 (DE-599)OBVAC14527954 |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd edition |
| format | Book |
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| id | DE-604.BV045453265 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:44:41Z |
| institution | BVB |
| isbn | 9780985764821 0985764821 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030838599 |
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| owner_facet | DE-N2 DE-863 DE-BY-FWS DE-1043 |
| physical | XVI, 305 Seiten Illustrationen, Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | DecisionPro, Inc |
| record_format | marc |
| spellingShingle | Lilien, Gary L. 1946- Rangaswamy, Arvind 1954- De Bruyn, Arnaud 1973- Principles of marketing engineering and analytics Marketing / Data processing Marketing / Decision making / Mathematical models Marketing / Decision making / Data processing Marketing / Informatique Marketing / Prise de décision / Modèles mathématiques Marketing / Prise de décision (statistique) / Informatique Marktanalyse (DE-588)4037624-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| subject_GND | (DE-588)4037624-2 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4139030-1 |
| title | Principles of marketing engineering and analytics |
| title_alt | Principles of marketing engineering |
| title_auth | Principles of marketing engineering and analytics |
| title_exact_search | Principles of marketing engineering and analytics |
| title_full | Principles of marketing engineering and analytics Gary L. Lilien (The Pennsylvania State University), Arvind Rangaswamy (The Pennsylvania State University), Arnaud De Bruyn (ESSEC Business School, France) |
| title_fullStr | Principles of marketing engineering and analytics Gary L. Lilien (The Pennsylvania State University), Arvind Rangaswamy (The Pennsylvania State University), Arnaud De Bruyn (ESSEC Business School, France) |
| title_full_unstemmed | Principles of marketing engineering and analytics Gary L. Lilien (The Pennsylvania State University), Arvind Rangaswamy (The Pennsylvania State University), Arnaud De Bruyn (ESSEC Business School, France) |
| title_short | Principles of marketing engineering and analytics |
| title_sort | principles of marketing engineering and analytics |
| topic | Marketing / Data processing Marketing / Decision making / Mathematical models Marketing / Decision making / Data processing Marketing / Informatique Marketing / Prise de décision / Modèles mathématiques Marketing / Prise de décision (statistique) / Informatique Marktanalyse (DE-588)4037624-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| topic_facet | Marketing / Data processing Marketing / Decision making / Mathematical models Marketing / Decision making / Data processing Marketing / Informatique Marketing / Prise de décision / Modèles mathématiques Marketing / Prise de décision (statistique) / Informatique Marktanalyse Marketingstrategie Marketing Computerunterstütztes Verfahren |
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